Couverture de S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

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Greg and Geoff sit down with GumGum’s Kerel Cooper (CMO) and Katy Loria (CRO) to discuss the importance of embracing vulnerabilities, managing personal brands, and the difference in dynamics between large and small organizations. The conversation delves into GumGum’s approach to contextual advertising, the role of consumer mindset in targeted ads, and how AI and machine learning influence their strategies.


Link: Minority Report Podcast, co-hosted by Kerel Cooper

https://www.minorityreportpodcast.com/


01:45 Early Career Advice

02:51 Personal Branding and Goal Setting

05:44 Influential Leaders and Mentors

08:58 Navigating Different Organizational Sizes

11:36 GumGum

12:45 Contextual Advertising and Mindset

17:27 Balancing Leadership and Innovation

18:33 AI and Human Touch in Customer Engagement

21:29 Emotional Connection in Branding

32:12 Looking Ahead

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