S07.EP04 - Designers Don’t Build Brands with Kevin Finn
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
-
Lu par :
-
De :
À propos de ce contenu audio
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry.
Kevin argues that designers and agencies don’t build brands. Businesses do.
Brands are not logos, identities, or positioning statements. They are the result of consistent delivery, earned trust, and meaning that accumulates over time in the minds of customers.
In this conversation, we explore the difference between brand and branding, why many companies claim the title of brand far too early, and what role designers should actually play in the process.
adbl_web_anon_alc_button_suppression_c
Aucun commentaire pour le moment