Tune in to get the exact plan for what to post on social media to grow your gym.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.

They lay out the big three content types every gym owner should be posting:

- Conversion content that moves prospects closer to buying.
- Connection content that makes people like and trust you before they ever walk through the door.
- Value content that helps your community solve real problems for free.

They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.

The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).

You’ll walk away with a simple weekly posting strategy you can actually stick to.

This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.

If you missed last week’s episode on referrals, check it via the link below.

Links

The Referral Funnel

Gym Owners United

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0:37 - People buy from people

2:17 - 3 types of content

15:18 - Story strategy

19:24 - Sell by chat (DM)

22:31 - Your action steps

Does your gym really need more clients? What if you just kept current members longer?

In this episode of "Run a Profitable Gym," host Mike Warkentin sits down with Two-Brain mentor Brian Foley, whose gym Activate has over 360 clients and 27-month average length of engagement.

Brian walks through the full retention system that makes his client count possible, starting with marketing to the right avatar and running a No Sweat Intro that filters for fit.

He explains how his team uses a weekly review to identify at-risk clients before they consider canceling, as well as automated check-ins to keep individual goals front and center in a large gym.

You’ll also hear about his top client acquisition strategy—quarterly bring-a-friend events that add 40 to 50 new members per year at virtually no cost—and how referrals, organic social media and a modest ad spend work together to keep his pipeline full.

If you're tired of "filling a leaky bucket," watch this episode and learn how to increase your client count by building a gym no one wants to leave.

Links

Gym Owners United

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1:22 - How to retain clients

13:46 - Client management systems

18:35 - New client referrals

24:23 - Where paid ads come in

27:05 - Why work with a mentor?

Your best clients already know your next best clients. Here’s how to find them.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool in the fitness business: referrals.

Referrals are free, they get results faster than any ad campaign, and most gym owners are leaving them on the table every single day.

John and Chris walk through the seed client exercise, a simple process to identify your best clients and find more people just like them.

Chris shares three questions to ask seed clients over coffee to sharpen your offerings and open the door to referrals without feeling pushy, plus how to use goal reviews with all clients every 90 days to increase retention and referrals.

The pair also lay out a full playbook for in-gym and out-of-gym events that bring non-members through your doors and turn them into paying clients.

Subscribe and follow along all month. Every week in May, we’re breaking down one of the four funnels you need to grow your gym. Next up: social media.

Links

Gym Owners United

Book a Call

0:50 - Why referrals first?

2:10 - Seed client exercise

9:21 - Goal review process

15:58 - Internal and external events

21:05 - Your actions steps