It’s not uncommon to see clothing intended for another demographic and think, “why don’t they make that for me?” RomperJack did just that – rompers are already a common fashion choice for women, but RomperJack offers rompers made for men – and now they let male and female groups coordinate their outfits thanks to their new sister store, RomperJill.

In today’s episode, you’ll hear from RomperJack founder and CEO Justin Clark, as well as Adam from Route. Listen in to hear them discuss marketing Rompers through social media, apps, and technology that should be considered by business owners, and whether shipping thefts and losses changed during the pandemic.

Topics Discussed in Today’s Episode:

• The catalyst for RomperJack
• How long it took Justin to get samples pre- and post-COVID
• RomperJack’s audience
• Why the decision to start RomperJill
• Marketing rompers from a social media perspective
• The blend between organic content and paid marketing
• Whether marketing for RomperJack is handled in-house
• When Justin sees an influx of business
• What platform Justin launched on first
• What got RomperJack to start using Route
• What Route saw last year during the pandemic
• The breakdown of lost, stolen, and damaged packages that Route sees
• Whether Route is seeing reductions or slowdowns in package thefts
• How to think about the units you start with when you launch a new product
• Whether Justin is getting more aggressive in the amount of inventory he’ll order
• Apps that RomperJack considers must-haves
• SMS uses in sales
• Why Justin went with ShipBob
• How many fulfillment centers RomperJack started with and what they have now
• Where RomperJack ships to
• Differences in shipping from the US to overseas
• Shipping rules in Canada, Australia, and the EU