What happens when you apply behavioral change model thinking to your content strategy? That's the topic with guest Scott Stransky, founder and content lead at Thrū Content, in this episode of Troupe's Said Differently program. As Scott describes, bringing in a more human-oriented framework means you get content that is focused on the buyer's mindset -- especially in terms of stage of readiness to take actions to change their situation. During this discussion, he talks with host Jennifer Sikora about:

• Shifting from (and co-existing with) a linear sales funnel content approach to a persona-readiness philosophy
• Practical ways this manifests in content development and tailoring
• Why value storytelling and ROI metrics need a rethink in order to drive more engagement and relevance to the audience's role
• How his team has built an AI model to help them accelerate role-based strategy work for clients
• The importance of measuring content's contribution towards revenue progress and amplifying new content ideas that prove their power

Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundm...

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.