https://youtu.be/OCiicuFI_Wg In episode 27 of the Rocket IT Business Podcast, we have the pleasure of speaking with Marlon Allen, founding partner of Ramp Marketing. While, on the surface, Marlon and his team are giving student athletes the tools to pursue their dreams, the organization’s underlying mission has proved to be so much more. In this segment, we learn how Marlon is working to help people see their tremendous potential to win in every aspect of their lives. In this episode, you’ll hear more about: How a career in baseball helped launch a business Key differences between sole ownership and a partnershipThe challenges of launching a sports apparel marketing companyThe importance of community involvementHow coaching can be applied to every area of lifeConcepts for staying relevant in the consumer marketplace Contact Information Marlon Allen | marlon@rampmarketingco.com Resources Mentioned RAMP Marketing Rotary Club of Gwinnett County Leadership Gwinnett Gwinnett County School Board Foundation Rowen Task Force Shoe Dog by Phil Knight Nike TRAINED Podcast Host: Matt Hyatt Guest: Marlon Allen Show Transcript Matt Hyatt (00:00:00): Hello everyone, and welcome to episode 27 of the Rocket IT business podcast. I’m your host, Matt Hyatt. And today we’re talking with Marlon Allen, founding partner of Ramp Marketing. Ramp provides apparel to youth athletic teams, and they do a great job. But what I really love about Marlon is the way he approaches business and life. His purpose driven approach and servant heart are an inspiration to me and many others. So let’s get started Marlon, welcome to the show. Matt Hyatt (00:00:32): Well, Marlon, welcome to the show. We’re glad to have Marlon Allen (00:00:34): Glad to be here, Matt. Matt Hyatt (00:00:36): So I want to, we’re going to dive in a little bit about how we got to know one another, but before I get started, I want to hear a little bit about your marketing company. Ramp Marketing, which most people, when we hear a little bit about what you actually do, probably wouldn’t think marketing, but there’s absolutely a marketing element to it. So let’s dive right in and tell us about Ramp Marketing. How’d you get started? What do you do? Marlon Allen (00:00:59): Well, the core business model or, or what we do most is, is produced youth sports uniforms. And so that that’s really, and the marketing side of it came about because we, we really wanted, or, or felt that if we took the, the Nike model, which they have created and I’ll probably refer to it pretty well, they’ve done decent, you know, they were right on the heels. But, but when you take their model, you look at a phenomenal business and what they’ve done in the world of sports. They, they took a team, they took Oregon university and say, you know what, we’re gonna, we’re gonna create a brand that’s robust, that’s dynamic. That’s very different from whatever what else was done. And so the marketing side of our business came because when we met with a customer or really a sports team, a youth sports team, you know, the name Ramp, we said, we want to Ramp up your marketing efforts or your branding efforts or who you are as an organization. Marlon Allen (00:02:08): And, and we’ll do it through, you know, custom apparel, whether was uniforms, t-shirts, you know, yoga pants, hoodies, whatever it is we want to, we want to Ramp up the organization. And so when you, when you hear the term marketing, it’s not your traditional marketing company, but it’s that it’s really more about how can we take a youth organization because there most people don’t understand the ins and outs of, of youth sports to the point of Eric, tons of folks working behind the scenes, sure. That are working to really create a credible organization and respectable organization. One that is organized. And so a part of what we do outside of even producing uniforms is really if I, if I want to use the word consult, but really, really just advise companies on best practices and ways that they can even, you know, organize their sports, you know, from registrations to, you know, whether it’s online registrations and making sure that, that seamless for the parent or even, you know, trying on uniforms when that, when that kid gets to a uniform fitting to make sure that when the product comes back, that it fits properly. So sure. Quite a bit that goes involved in it, right? Yeah. Matt Hyatt (00:03:29): You know my, my kids are grown now, but they played some sports growing up and we would take them to the ball field and they’d try all kinds of different things. I think soccer and basketball, probably the ones that they spent the most time on, but it’s a production, you know, it’s absolutely production. It’s those kids running around, especially when they’re small, right. The front around, all over the place, the parents trying to figure out, alright, how do you know, how did I ...
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53 min