Rob Cochran’s 2026 Vision for Dealers & NADA
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Rob Cochran’s 2026 Vision for Dealers & NADA
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In this live edition of Dealer Driven from NADA Show 2026, Chairman Rob Cochran joins hosts Camron Wilson and Michael Hayes for an in-depth conversation on where the industry stands and where it's headed.
Cochran, President & CEO of #1 Cochran in Western Pennsylvania, shares how his early entry into the family business shaped his leadership, why the dealer model remains the most efficient path to market, and what NADA is doing to protect it. From fighting regulatory overreach to rethinking the customer experience, Cochran lays out his strategic priorities for 2026. He also discusses how NADA is tackling AI through scenario planning and what dealers need to consider when thinking long-term.
This episode captures NADA’s leadership mindset in a pivotal year for retail automotive.
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Presented by The National Automobile Dealers Association
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