Ride and seek: Fran Millar on her plans for Rapha’s turnaround
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Ride and seek: Fran Millar on her plans for Rapha’s turnaround
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In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Fran Millar, CEO of high-end cycling brand Rapha. From helping to build Team Sky into a Tour de France-winning powerhouse to leading the turnaround of Belstaff, Millar now faces her steepest climb yet – restoring Rapha’s reputation as the world’s most desirable cycling brand.
With trademark clarity and energy, Millar shares what it takes to lead through transformation, the importance of culture, and how lessons from elite sport apply to luxury business.
Tune in for:
- How Fran’s 20-year career in high-performance sport shaped her leadership philosophy
- The challenges and opportunities in turning around Rapha after years of losses
- Why returning to brand clarity, community, and customer experience is key to revival
- How the brand is rethinking its global strategy, from London clubhouses to booming cycling culture in China
- Why AI, data and precision will drive the next phase of Rapha’s growth
Brought to you by Digital Luxury Group. Produced by Juliet Fallowfield, 2025 fallowfieldmason.com
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