Couverture de RevOps Revolution: The Chance to Free Siloed Teams From the Marina Bay Model with Charlie Cowan

RevOps Revolution: The Chance to Free Siloed Teams From the Marina Bay Model with Charlie Cowan

RevOps Revolution: The Chance to Free Siloed Teams From the Marina Bay Model with Charlie Cowan

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In this episode of Data and Opinions we examine the critical role data can play in unifying Sales, Marketing, and Customer Success teams with Charlie Cowan, the author of “The Revenue Operations Playbook” and “How to Sell Tech”, and founder of RevOpsCharlie.

We get to grips with what RevOps is and why it’s becoming a crucial consideration for businesses today. And Charlie shares his insights on identifying misalignment among teams, common reasons for this, and how data can facilitate better alignment.

We also discuss why businesses must move away from the Marina Bay Model of siloed go-to-market teams that only communicate through senior leaders at the top rather the collaborating directly with adjacent teams, and how aligning on KPIs and business data can help to drive this revolution.

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