If your business feels like it resets to zero every month, this episode is your wake-up call.

Trying harder will not create new results. Hustle-based growth keeps you stuck in a constant sales cycle; launch, spike, churn, repeat. It’s exhausting. It’s expensive. And it’s the fastest way to burn out a good business.

In this episode, I’m kicking off a 3-part series on retention, because retention, not more leads, is the real growth engine of a sustainable, peaceful, profitable business.

I’m breaking down why the chase for new clients is the farthest thing from money, and why renewals, referrals, and long-term relationships create compounding revenue without constant pressure.

In this episode, we cover:

• Why hustle and acquisition-focused growth doesn’t last
• How churn and burn destroys integrity, peace, and longevity
• Why retention is closer to money than new leads
• The mindset shift required before any retention strategy works
• How raising your standard changes your results

Before I give you a single playbook or tactic, we start with the foundation: your thoughts.

The CROWN Framework

This episode introduces the mindset framework I use to build high-retention businesses and long-term leadership:

C – Capture the Thought
What belief is actually running the show right now?

R – Renew It with Truth
Is that thought true or is it fear dressed up as logic?

O – Own Your Attitude Like Royalty
Leadership has a standard. People are watching how you show up.

W – Walk It Out with Aligned Action
Peace doesn’t mean passive. Execution still matters.

N – Notice the Results and Normalize the Standard
The fruit always tells the truth. Raise the bar and keep it there.

If you want different results, you don’t need more effort, you need a higher standard.

We also dismantle common business lies:

• “If I don’t overwork, it won’t work”
• “I need to people-please to keep clients”
• “I’m not ready yet”
• “Charging more will scare people away”

These beliefs don’t protect your business, they sabotage retention.

The truth:

Retention isn’t the end of growth.
It’s the beginning of freedom.

This episode will challenge how you think, how you lead, and how you build, so you can stop starting over and start growing something that lasts.

This is Part 1 of the retention series. Make sure you’re subscribed; the next episodes go deeper into the systems and standards that make retention inevitable.

If you’re ready to scale with the right people around you, explore the For His Glory CEO Inner Circle.

Apply Here: 2026 Inner Circle Application

If this episode encouraged you, challenged you, or lit a fire, please subscribe, leave a review, and share it with another woman who needs this message.

📲 Connect with Ali:
Instagram: @alispitsbergen
Inner Circle: www.alispitsbergen.com/innercircle
Website: www.alispitsbergen.com
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