In this solo episode of The Pintastic Podcast, Laura Rike dismantles the traditional funnel model and rebuilds it from the ground up through the lens of search-driven intent. She walks through how awareness, consideration, and sales content function differently inside Pinterest's ecosystem, where funnels become living systems that run long after content is created.

With strategic clarity and insight, Laura reveals why Pinterest flips the traditional marketing funnel entirely, starting with your most qualified, ready clients first. If you've been treating Pinterest like another social platform that demands constant presence, this episode offers a complete reframe on how visibility actually compounds when built for discoverability.

Key Takeaways:

• Funnels Begin with Search, Not Opt-Ins: A true funnel starts the moment someone searches for answers you already have. Pinterest captures awareness, consideration, and sales readiness through search behavior.

• Awareness Content Doesn't Need to Go Viral: It only needs to match the intent of someone who's already searching. This makes visibility renewable, something you build rather than chase.

• Pinterest Holds Trust Over Time: Consideration content stays active for months or years, allowing your audience to move through your ideas on their own timeline, creating trust stacking at scale without daily presence.

• Pinterest Flips the Funnel Triangle: Instead of starting with the masses and filtering up, search behavior reveals readiness first. Your most qualified, ready clients find you at the start.

• The Funnel Is an Engine, Not a Line: Once you plug Pinterest into your marketing ecosystem, your business becomes discoverable in a way that compounds for months or years. Precision always outperforms volume.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike