Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

The mission of SPACE in one line: “the greatest agent experience on Earth.”

Their goal: “to be the first organized, actual team within a broker entity to navigate all 50 states and all metros in the entire country.”

How did they get here? Co-founder and CEO Keith Anderson joins us to talk through their ambitious goals and unique approach to building their real estate team.

One of the key discoveries that led to their model: the team leader is often what’s wrong with the real estate team.

Learn how they’re solving for this by removing the bounds of team leaders and agents alike to operate more like successful businesses in other industries than like today’s real estate teams.

Watch or listen to this conversation with Keith for insights into:

- The one trait required to build a next-level, generation-affecting team (and two ways to develop that trait)

- Why to ask yourself (and honestly answer) whether you’d work on your own team and pay your own splits

- The mission of delivering “the greatest agent experience on Earth” and the goal of serving clients in all 50 states and every metro in the country

- Removing the bounds of geography for agents and team leaders to deliver the greatest experience, period, not the greatest accessible experience

- Turning local team leaders into national coaches

- The operating system that’s supports the mission and goals

- How to know whether or not you should use Follow Up Boss for recruiting and agent management

- Three pieces of advice for team leaders: 1 Are you sure you want to do this?, 2 Find profitability first, and 3 focus on people, not tech.

- How hiring marketing and recruiting leaders unlocked his own potential

- The unique marketing investment made in every single agent (both up front and ongoing)

- The types of agents they’re targeting and the promises that they’re making

- The hottest topic around real estate teams

At the end, learn about the WORST team experience he’s ever had, expensive mattresses and cheap shoes, the power trio of golf, travel, and audiobooks, and a process to destroy your limiting beliefs.

Mentioned in this episode:
→ Unlock https://unlockconference.com
→ Incredibles https://youtu.be/nyMYCVqT1as

Connect with Keith Anderson:
→ https://www.instagram.com/keithcarlanderson/
→ https://www.instagram.com/spaceteamre/
→ https://spacere.com/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

“I didn’t know those agents were on your team.”

That’s the best compliment Ben Schreiber’s received recently. It came during a conversation with a couple of agents in his team’s market.

Why is it a compliment? The model behind his real estate team is all about the agent, not about him. He wants them running their businesses their way - including logos, marketing, and branding. It’s an example of what it really means to build an agent-centric team—and what it looks like in practice, not just in theory.

In this episode, the team leader of Service Plus RE and a former college tennis player and coach breaks down the philosophy, structure, and leverage behind their 25-agent, $70M-volume organization, a top-ranked team in Kentucky.

Ben shares why he started a team rather than a brokerage, why he didn’t name the team after himself, why he’s obsessed with meeting agents where they are (whether they want to sell 6 homes a year or 40), and the three pillars are of his model (culture, support/implementation, and wealth building).

Watch or listen to this conversation with Ben for insights into:

• How to make “agent-centric” a strategic operating principle, not just a buzzword
• Why coaching agents, like coaching tennis players, must be individualized
• The five staff roles on their 25-agent, $70M team
• Why the team isn’t named after Ben and why he prefers a “Wizard of Oz” role
• How kaizen and EOS help improve your business
• Why he doesn’t refer to splits and what he calls them instead
• The four things he wants agents to be doing and how that guides the leverage he provides
• The level of control agents have over their marketing and branding (spoiler: it’s a lot)
• How the team helps agents with wealth building (including their Agent Success Plan)
• The five core values that power team culture (integrity, service, innovation, collaboration, fun)
• The three readiness factors behind buying a home and joining a team or brokerage

At the end, get drive-by on the Cincinnati Bengals, University of Illinois tennis, 1990s sweatshirts, and … this show!

Mentioned in this episode:
→ Kaizen https://kaizen.com/what-is-kaizen/
→ EOS episode https://www.realestateteamos.com/episode/eos-principles-scale-faster-real-estate-harvey-yergin
→ eXp Team Leader Academy https://life.exprealty.com/exp-realty-team-leader-academy/
→ Andy Mulholland episode www.realestateteamos.com/episode/mastering-real-estate-business-financials-andy-mulholland

Connect with Ben Schreiber:
→ Ben at ServicePlusRE dot com
→ https://www.serviceplusre.com/

Follow Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

What does it take to build a real estate business that you truly love - rather than one you secretly want to burn down?

In this conversation, Lindsay Dreyer, founder of City Chic Real Estate and Happy Agent Co, shares hard-won lessons from 14 years of brokerage ownership, including how she runs her boutique firm remotely, why intentionality trumps “team fever,” and how to design a business that supports—not sabotages—your life.

In a story of clarity, process, and self-awareness, Lindsay breaks down the difference between being a people person and a process person, why most agents shouldn’t start teams, and how to know if you’re better off plugging into someone else’s system or building your own.

You’ll hear how City Chic’s 30-day onboarding challenge weeds out the uncommitted, why their agents are 50/50 new and experienced, and how a focus on admin, marketing, and transaction management enables top solo agents to thrive without needing to build teams of their own.

Lindsay also details the leap to running their business from 500 miles away, the key roles that make remote leadership possible, and the systems that keep everything humming. You’ll get a transparent look at their tech stack (including why she’s a self-described “Zap-aholic”), the real numbers behind their 12-agent, $72M brokerage, and the philosophy that underpins the Happy Agent approach: start with joy, design for your life, and don’t buy into the myth that more is always better.

Watch or listen for insights into:

• What “team fever” is, why it’s rampant, and how to avoid building a business you’ll regret.
• Why intentionality—knowing your “why”—is the must-have characteristic for high-performing leaders and teams.
• How to assess if you’re a people person or a process person, and why it matters for team leadership and the hiring process.
• Why City Chic is a brokerage rather than a team, why agents are a 50/50 mix of new and experienced, and how that shapes culture.
• How to test-drive team leadership before going all-in—without risking your business or sanity.
• What it takes to run a brokerage remotely, including the key roles and systems that make it possible.
• How to design marketing that actually keeps agents in front of their sphere (and why most fail).
• How to ramp up newer agents by connecting them with renters.
• Why simplicity in tech stacks beats complexity, how she became a “Zapaholic,” and how to drive agent adoption.
• How agents can find their right fit team or brokerage by aligning personality, lifestyle, and goals

At the end, learn about a $10,000 fridge and solo, three-day retreats.

Follow Lindsay Dreyer:
→ https://www.instagram.com/lindsay.dreyer/
→ https://citychicrealestate.com
→ https://happyagent.co

Follow Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

What if every online lead that enters your CRM was the start of a lifelong client relationship—and not just a one-off deal?

Here in our third Minisode, we reveal how top teams are converting above 20% by focusing on empathy, systems, and the long game … by starting conversations, assessing needs, and earning trust.

As we’ve heard here on Real Estate Team OS several times before: remember that all leads are created equal. But that doesn't mean we treat them exactly the same. In fact, it's the opposite: each lead is an individual person with unique needs and wants for us to learn, understand, and serve.

In under 10 minutes, four real estate leaders share with you:

• The mindset required to engage online leads in the most effective way
• The value of a “friends and family” approach to people in a vulnerable situation
• The DIRECT coaching model to drive the right mindset and culture with agents
• Google’s 7-11-4 rule to help people get to know you and what it means for your lead nurturing
• Caring about the person more than the price point, property, or commission

See or hear the full episodes with these guests:

• Koby Sway (The DIRECT Model for Agent Accountability) https://www.realestateteamos.com/episode/direct-model-real-estate-agent-accountability-koby-sway
• Winston Murray (Splits vs Services) https://www.realestateteamos.com/episode/winston-murray-works-real-estate-splits-services
• Preston Guyton (Hands-On Lead Generation and Conversion) https://www.realestateteamos.com/episode/preston-guyton-real-estate-lead-generation-conversion
• Justin McLellan (The Will and Skill Behind Agent Productivity) https://www.realestateteamos.com/episode/real-estate-agent-productivity-skill-justin-mclellan

Access the collective wisdom of our 100+ guests by talking or typing with our Team Bot: https://realestateteamos.com/bot

Get email-exclusive insights, guest previews, and subscriber-only episodes: https://realestateteamos.com/subscribe

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

Before Mike Schumm coached, consulted, and partnered with many of the top teams in the real estate industry, he built 10 small businesses - from meat packing to property management to national cleaning franchise.

He brought that experience to real estate concurrent with the release of The Millionaire Real Estate Agent, got blocked while building his team, started coaching top teams within the Tom Ferry organization, and started his own business that allows him to serve team leaders more like a fractional CEO than a coach.

The main theme of his work historically: turning your real estate job into a real business.
The main theme of his work lately: turning around your unprofitable business.

He’s helped people who are selling their investment properties or even their primary residences to keep their real estate business alive. And he shares cautions, tips, and step-by-step advice to help you stay ahead of that pain.

Watch or listen to this conversation with Mike for insights into:
- Two types of leaders - process-focused and outcome-focused
- How the library served Mike years ago as YouTube serves entrepreneurs today
- The transition from trying to grow a team in an environment that wasn’t team-friendly to coaching, consulting, and serving team leaders in a high-growth era
- Specific tips for any team leader, coach, or mentor to master personality styles and meet people where they are
- Four real estate team models with tips and cautions for each
- The first place a team leader should look for missing profits
- The basic steps of a business turnaround and the two factors that prevent it or slow it down
- The difference between hiring a leader and hiring a manager (besides the 2x cost of a leader)
- How to determine when you need a sales manager - and when you can afford one (with actual numbers)
- Why and how to set standards that eliminate low-producing agents who are costing you money (with actual numbers and examples)
- A specific caution to protect team culture and maintain productivity

At the end, learn about loyal fandom, a critical coach, a Miami Blue Porsche, and an actor’s or athlete’s cycles.

Resources mentioned in this conversation:
- DISC+ https://www.innermetrixnorthamerica.com/disc.aspx
- Social Styles Handbook https://global.wilsonlearning.com/resources/the-social-styles-handbook/
- Versatile Selling https://global.wilsonlearning.com/resources/versatile-selling/

Episodes related to this conversation:
- FUBCON Sessions https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAm
- Tom Ferry https://www.realestateteamos.com/episode/tom-ferry-differentiation-accountability
- Chris VanderValk https://www.realestateteamos.com/episode/inside-whissel-realty-group-agent-leverage-coo-chris-vandervalk
- Mark Adams from RealTrends Verified https://www.realestateteamos.com/episode/real-trends-ranking-top-real-estate-teams-mark-adams
- Andy Mulholland from Simple Numbers https://www.realestateteamos.com/episode/mastering-real-estate-business-financials-andy-mulholland

Connect with Mike Schumm:
- https://www.instagram.com/mikeschumm_/
- https://profytz.com

Follow Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

Andy Mulholland spent a decade building and running a successful real estate team. He and his wife, Ellyn, now run the books for many top real estate teams.

He joins us on Real Estate Team OS to help you get a handle on your real estate business financials. Your P&L. Your net profit margin. And he does it by keeping things simple.

Andy shares with you why we’re so focused on top line numbers, why we’re confused about our net profit, why me must align our economic model with our operating model (and what the three main models are), how to define our goal posts (not a specific target), why “reinvesting profits” is really just spending too much money, and more!

Watch or listen for insights into:
- Numbers as the purest form of communication
- Why lifestyle was the spark for his real estate team
- Three top takeaways from his team-building journey
- Why we’re so focused on top line numbers like agent count, units, and volume
- Three primary economic models (Teamerage, School of Fish, Shark with Feeder Fish)
- Three reasons team leaders are confused about their net profit
- Two questions to ask to help you understand the health of your business
- Ways to think about direct and indirect expenses for a clearer picture of your bottom line
- Two places a team leader is struggling if they’re not profitable
- The three (maybe four) elements of Cost of Goods Sold or Cost of Sale
- How and why to pay yourself as an agent before leaving production
- How to pay yourself after you’ve left sales production (remember: Profit First)
- Why “reinvesting profits” is really just “spending too much money”
- What NAVY Seal teams or Schools of Fish must keep an eye on to continue to thrive in the future

At the end, hear about a true team culture, an appreciation for Porsches, tractors, and old pickups alike, and hitting the road inn an RV.

Andy Mulholland:
- https://simple-numbers.com
- https://www.instagram.com/andy_mulholland/

Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/

Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching

Welcome to our sixth and final episode in the all-new Summit Series! As we were in the third episode, we’re joined by four real estate agents in one conversation:

- Bree Tucker with Pozek Group
- Tony Galarza with Wemert Group Realty
- Matt Anderson, solo agent with eXp Realty
- Nick Nelson, solo agent with eXp Realty

See or hear our first conversation on solo agent success vs team agent success: www.realestateteamos.com/episode/real-estate-team-solo-agent-success-summit-series

Real Estate Team OS is bringing you the Summit Series, a new format that has an element of our Inside The Team series, but features multiple guests in each episode and 10 real estate professionals in total.

In this episode, long-time team agents Tony and Bree, as well as solo agents Matt and Nick, who started in the local eXp Realty ecosystem of Renee Funk and Ben Laube share how they’re communicating with sellers right now step-by-step, specific video and social media tactics that work for them, the pivotal moment they committed to real estate full time, and how and why new agents should find and join their right-fit real estate team.

Watch or listen to this Summit Series episode for insights into:

- Video and social media tactics they’re using (and how it intersects with team branding)

- How Matt sourced videographers to support his social media and listings

- What they like to see from agents on the other side of a transaction

- The pivotal moment when each of them committed to real estate full time (from quitting school to quitting jobs)

- What stays the same and what changes based on current market conditions, including step-by-step seller communication strategies

- What’s changed since the rollout of buyer broker agreements

- How agents can find their right-fit team or brokerage and why brand new agents should find the right team

We recorded these episodes at The Creator House, a studio in Orlando created and run by our friends at Sweet Fish Media.

In case you missed any of the series:
- Team Leaders: When, How, and Why We Started Our Teams
- Team Leaders: How Our Teams Create Growth Opportunities with Agents
- Ops Leaders: How Our Teams Keep Agents Productive at Scale
- Ops Leaders: How Our Teams Recruit, Train, and Retain Agents
- Agents: Successful Team Agent vs Successful Solo Agent

Sign up for subscriber-only episodes and email-exclusive insights: https://realestateteamos.com/subscribe

Follow our Summit Series agents:
- Matt Anderson https://www.instagram.com/matthewandersonproperties/
- Nick Nelson https://www.instagram.com/nicknelsonhome/
- Tony Galarza https://www.instagram.com/tonygalarza_realtor/
- Bree Tucker https://www.instagram.com/breeinorlando/

Follow Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/