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In this powerful episode of Read the Tape, Mike Shapiro sits down with two members of his real estate team, Max Shapiro and Matt Eddy for a real, unfiltered coaching session on one of the most important skills in business and life: charisma.
Most people think charisma is something you’re born with.
But the truth? Charisma is learned. Charisma is practiced. And charisma is one of the fastest ways to increase your influence, your likeability, and your success.
In this episode, we break down exactly how to develop it.
🔥 What You’ll Learn
- How to build charisma even if you’re introverted
- The art of presence and why it beats “performance”
- Real-time coaching moments with Max and Matt
- The communication habits that make you instantly more likeable
- How to use charisma in business, leadership, real estate, and negotiation
- Why confident energy increases trust and closes deals
- The biggest charisma mistakes most people don’t know they’re making
- How body language, tone, and authenticity create magnetic influence
- Practical tools you can apply today to become more memorable
Whether you're in real estate, leadership, sales, content creation, or simply want to connect better with people, this episode gives you a toolkit for becoming someone others naturally want to follow.
🎙️ About the Episode
Mike Shapiro, host of Read the Tape and longtime leader in the real estate industry, coaches his team members Max Shapiro and Matt Eddy through the fundamentals of charisma how to build it, how to express it, and how to use it to communicate with more confidence, clarity, and impact.
Expect humor, honesty, vulnerability, and a lot of actionable insight.
🔥 If You Want to Level Up
This episode is for you if you want to:
- Improve your negotiation skills
- Build stronger relationships
- Become more persuasive
- Lead with confidence
- Increase your influence
- Stand out in crowded rooms
- Grow your real estate or business career
Hit LIKE, COMMENT, and SUBSCRIBE for more episodes of Read the Tape with Mike Shapiro where we break down communication, leadership, psychology, and real estate success through real conversations that actually move the needle.
Produced by Karen Weinberg @karenmweinberg.
Technical Director Bri Coorey @bri_beats.
You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.com
We can't wait until next week! Until then, keep moving forward and finding joy in the success of others.