In this episode of Riffin’ with Raff, Rob Raffety reconnects with content creator Grauben Laura, who’s racked up over 7 million video views in just seven months. They dive into the wins, the misses, and the magic behind viral storytelling—from spontaneous cow cameos to high-impact cultural commentary.

Grauben unpacks how unexpected visuals, cognitive dissonance, and sheer experimentation shaped his success. The two riff on video reuse, posting cadence, and what it really means to observe the world with a creator’s eye. If you’re building a content strategy—or wondering how to—this one’s a gem.

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ESSENTIAL LINKS
Grauben Lara on LinkedIn
Grauben Lara on YouTube
Grauben Lara on Instagram
Grauben Lara on TikTok
Learn Liberty:
California Policy Center

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Outline:

• Rob welcomes Grauben back + mic upgrade appreciation
• The leap to full-time content creation: dream or nightmare?
• The pumpkin farm donut video that hit 1.6M views
• Cultural contrast and accidental virality
• The pho restaurant clip and 3.6M views: deconstructing success
• Embracing authenticity over rage bait
• Reusing visuals with new context—how and why it works
• Frequency, cadence, and the art of “posting when it feels right”
• Music, memes, and navigating audio on platforms
• Grauben’s “touch grass libertarianism” content philosophy
• What’s next: new formats, long-form experimentation, and consulting gigs