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RESONATE

RESONATE

De : Captivation Agency
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 Stories that transform missions into movements. Join Jim Martin and the Captivation Agency team as they talk about mission-driven marketing and share stories from those who've stepped back from the execution hamster wheel to focus on what truly matters: strategic storytelling that drives real impact. Whether you're drowning in revision cycles or struggling to find breathing room for big-picture thinking, RESONATE offers practical insights on transforming your organization's narrative into meaningful action. We explore the fundamentals that matter—from brilliant basics to breakthrough moments—helping mission-driven marketers at youth-serving nonprofits create supporters who become champions. New episodes weekly. Because when your story resonates, your mission moves forward.© 2026 Captivation Agency Economie
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    Épisodes
    • Impressions to Conversions

      Impressions to Conversions
      Jan 11 2026
      What if the most important measurement of your content's success isn't how many people see it, but how many people can't stop thinking about it months—or even years—later? In this episode, we explore the profound difference between counting impressions and creating them—and how understanding this distinction became the revelation that separates forgettable content from stories that convert hearts, minds, and actions long after the initial telling. From that lingering story that stays with you to helping mission-driven organizations measure what truly matters, we unpack why Stanford research shows stories are 22 times more memorable than facts alone, and how the compound effect of authentic storytelling builds trust that makes conversion almost inevitable. What You'll Learn Why that unforgettable story reveals the difference between vanity metrics and genuine impact (it's about embedding in minds and hearts) The five essential strategies for crafting stories that convert: truth, transformation, specific details, universal themes, and space for reflection How Stanford research proves 22x memory retention with narrative vs. data (the science behind storytelling conversion) The compound effect principle that Jim uses to build trust over time, leading to conversions when people are ready to act The practical weekly challenge that shifts your measurement from reach to resonance, from attention to lasting impression For more podcast episodes, visit https://captivation.agency/podcasts ══════════════════════════ KEY POINTS ══════════════════════════ True storytelling success isn't measured by how many eyes see your content in the moment—it's measured by how many hearts and minds carry your story forward, retelling it, reshaping their perspectives because of it, and taking action when the time is right. When you shift from counting impressions to creating them, from vanity metrics to meaningful impact, you're not just building better content strategies—you're investing in the compound effect that transforms casual audiences into committed champions of your mission. Ready to move from being seen to being remembered? ═══════════════════════════ TIMESTAMPS ═══════════════════════════ 00:00:00 - Introduction - Welcome & exploring the shift from counting impressions to creating meaningful conversions 00:00:28 - Stories That Linger - Stanford research showing 22x memory retention with narrative vs. facts 00:00:52 - Beyond Vanity Metrics - The difference between digital impressions and storytelling impressions 00:01:28 - What Storytelling Impressions Are - Emotional, relatable, authentic, and memorable qualities 00:02:00 - Jim's Conference Experience - How client success stories convert months after the initial telling 00:02:29 - Five Strategies for Stories That Convert - Truth, transformation, details, universal themes, reflection 00:03:39 - The Compound Effect - How storytelling builds trust over time, making conversion inevitable 00:04:03 - Weekly Challenge & Reframing Success - Measuring what truly matters beyond clicks and views 00:05:47 - Closing & Resources - The memorable story question and lasting impression offer ═══════════════════════════ RELATED RESOURCES & LINKS ═══════════════════════════ captivation.agency https://captivation.agency/insights/impressions-to-conversions.html ═══════════════════════════ CONNECT WITH US ═══════════════════════════ Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ ═══════════════════════════ Learn more: https://captivation.agency
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      6 min
    • Tailoring Stories to Your Audience

      Tailoring Stories to Your Audience
      Jan 4 2026
      What if the secret to transforming your content from good to unforgettable isn't about reaching more people, but about making each person feel like you created that message specifically for them—like receiving the perfect gift from someone who truly knows you? In this episode, we explore the profound difference between broadcasting to everyone and speaking to each unique audience with genuine empathy—and how understanding that distinction became the breakthrough that helps mission-driven organizations turn passive readers into active participants in their mission. From that powerful moment of feeling truly seen and valued to helping youth-serving nonprofits craft distinct messages for youth, parents, donors, partners, and staff, we unpack why one-size-fits-all storytelling leaves people cold while tailored narratives create the kind of connections that sustain movements and drive lasting change. What You'll Learn Why that perfect gift moment reveals the emotional core of effective audience tailoring (it's about empathy, not segmentation) The four essential steps for crafting resonant content: define instance audiences, customize messages, choose right channels, and continuously test and refine How youth-serving nonprofits can speak to five distinct audiences with one mission but five tailored narratives The empathy principle that transforms understanding from demographic data into genuine human connection The practical weekly challenge that helps you identify overlooked audiences and craft messages that make them feel truly valued For more podcast episodes, visit https://captivation.agency/podcasts ══════════════════════════ KEY POINTS ══════════════════════════ Content excellence isn't built by creating one powerful message for everyone—it's crafted by developing the empathy to understand each audience's unique perspective, then tailoring your story so they feel like you're speaking directly to their hearts and minds. When you move from broadcast to genuine dialogue, from reach to resonance, you're not just communicating more effectively—you're building the relationships that transform passive audiences into active champions of your mission. Ready to make every audience feel like your story was crafted just for them? ═══════════════════════════ TIMESTAMPS ═══════════════════════════ 00:00:00 - Introduction - Welcome & exploring the art of tailoring stories to each unique audience 00:00:27 - The Perfect Gift Moment - Feeling seen, valued, and understood through personalized content 00:01:05 - Why One Size Doesn't Fit All - Multiple distinct audiences with unique needs and perspectives 00:01:28 - Five Instance Audiences Example - Youth-serving nonprofit's distinct audience groups and their needs 00:02:19 - Empathy as Core Value - Understanding perspectives, challenges, and motivations genuinely 00:02:40 - Four Steps to Resonant Content - Define audiences, customize messages, choose channels, test and refine 00:03:41 - Resonance Over Reach - The practical weekly challenge for tailoring your story 00:05:12 - Real Genuine Empathy - Moving from passive audience members to active mission participants 00:06:42 - Closing & Resources - The overlooked audience question and personalized narrative offer ═══════════════════════════ RELATED RESOURCES & LINKS ═══════════════════════════ captivation.agency https://captivation.agency/insights/tailoring-stories-to-your-audience.html ═══════════════════════════ CONNECT WITH US ═══════════════════════════ Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ ═══════════════════════════ Learn more: https://captivation.agency
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      7 min
    • To Rank or Resonate

      To Rank or Resonate
      Dec 28 2025
      What if the most powerful content strategy in our AI-driven world isn't about creating more, but about creating content that truly matters—where the question isn't whether you can rank, but whether you can resonate? In this episode, we explore the critical crossroads every content creator faces today—and how understanding the difference between serving the masses and serving your ideal audience became the revelation that separates memorable brands from forgettable noise. From AI tools as the new Photoshop for storytellers to helping mission-driven organizations create content that both attracts attention and fosters meaningful connections, we unpack why the future of content isn't about choosing between ranking and resonance—it's about mastering both with authentic human insight. What You'll Learn Why that Photoshop analogy reveals the true potential of AI in content creation (it's about amplification, not replacement) The four essential steps for crafting content with both heart and head: AI starting points, infused perspective, specific problem-solving, and depth over volume How 71% of marketers prioritize resonance over traffic numbers (Content Marketing Institute research on long-term success) The Deanna design principle that balances catching attention with creating meaningful connection for specific audiences The practical weekly challenge that transforms ranking-focused content into resonance-driven narratives For more podcast episodes, visit https://captivation.agency/podcasts ══════════════════════════ KEY POINTS ══════════════════════════ Content mastery in the AI age isn't built by choosing between visibility and authenticity—it's crafted by using technology to amplify your unique human voice while creating fewer, deeper connections with the right people. When you balance SEO best practices with authentic storytelling that addresses your audience's deepest challenges, you're not just creating content that performs—you're building relationships that transform both your mission and the lives of those you serve. Ready to craft stories that don't just rank well but resonate deeply? ═══════════════════════════ TIMESTAMPS ═══════════════════════════ 00:00:00 - Introduction - Welcome & tackling ranking vs resonance in the AI-powered content world 00:00:29 - The AI Content Revolution - Content Marketing Institute research on 71% prioritizing resonance over traffic 00:00:55 - The Photoshop Analogy - How AI tools should amplify storytelling, not replace human insight 00:01:27 - Quality Over Quantity Framework - Four steps for crafting content with both heart and head 00:02:44 - Deanna's Design Balance - How our graphic designer balances attention-grabbing with meaningful connection 00:03:37 - The Weekly Challenge - Practical steps for balancing ranking and resonance in content strategy 00:05:17 - Human Touch Transformation - Why authentic experiences create memorable and actionable content 00:05:48 - Closing & Resources - Content transformation question and resonance-driven storytelling offer ═══════════════════════════ RELATED RESOURCES & LINKS ═══════════════════════════ captivation.agency https://captivation.agency/insights/to-rank-or-resonate.html ═══════════════════════════ CONNECT WITH US ═══════════════════════════ Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ ═══════════════════════════ Learn more: https://captivation.agency
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      7 min
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