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RESONATE

RESONATE

De : Captivation Agency
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Stories that transform missions into movements. Join Jim Martin and the Captivation Agency team as they talk about mission-driven marketing and share stories from those who've stepped back from the execution hamster wheel to focus on what truly matters: strategic storytelling that drives real impact. Whether you're drowning in revision cycles or struggling to find breathing room for big-picture thinking, RESONATE offers practical insights on transforming your organization's narrative into meaningful action. We explore the fundamentals that matter—from brilliant basics to breakthrough moments—helping mission-driven marketers at youth-serving nonprofits create supporters who become champions. New episodes weekly. Because when your story resonates, your mission moves forward.© 2026 Captivation Agency Economie Marketing et ventes
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  • Why Web Accessibility Matters for Everyone with Marisa VanSkyver

    Why Web Accessibility Matters for Everyone with Marisa VanSkyver
    Jun 5 2026
    [presto_player id=19313] What if the website you built to help people is quietly making it harder for some of them to get what they need? In this episode, Jim sits down with Marisa Van Skyver to talk about why web accessibility matters so much - and why it goes far beyond compliance. This is really about people. About trust. About making sure the digital spaces we create are usable, clear, and welcoming for everyone. From screen readers and alt text to captions, reading levels, and cleaner code, this conversation shows how accessibility improves the web for people with disabilities while also making the experience better for everybody else. If you lead a nonprofit, a growing business, or a public-facing organization, this episode will help you think about your website in a more human way. For more podcast episodes, visit https://captivation.agency/podcasts ========================== KEY POINTS ========================== Accessibility isn’t just about compliance - it’s about care. When a website is easier to use, it sends a message: we thought about the people we serve. If your site is hard for one person to use, it’s usually harder for a lot more people too. Accessibility helps people with disabilities, but it also helps busy parents, people in noisy places, users with slow internet, and anyone trying to move quickly. Alt text is one of the easiest wins. If you don’t know where to start, start there. It’s one of the simplest fixes and one of the most overlooked. Clean structure matters more than fancy design. Good headings, clear page hierarchy, and proper HTML help screen readers, search engines, and real people all at the same time. A more accessible website is often a better SEO website. Many accessibility best practices line up with strong technical SEO and better user experience. Captions don’t just help people who are deaf or hard of hearing. They also help people watching without sound, people in public, and people who process information better when they can read and listen. Readability is an accessibility issue. If your copy is too dense, too long, or too complex, people leave. Clear writing helps more people stay with you and take the next step. Your website should not require training to use. If staff members have to explain where everything is, your visitors are probably struggling too. Most accessibility improvements are not huge rebuilds. A lot of progress can come from small fixes: alt text, headings, tab titles, readable copy, better menus, and stronger page structure. The real goal is not fear - it’s community. The best reason to care about accessibility is simple: real people are trying to use what you built, and they deserve a good experience. ========================== FEATURED GUEST ========================== Marisa VanSkyver CEO at Captain Coder https://captcoder.com/about/ LinkedIn: https://linkedin.com/in/marisavanskiver Instagram: https://www.instagram.com/captaincoder/=========================== TIMESTAMPS =========================== 00:00:00 - Introduction - Why this conversation matters 00:00:30 - Meet Marisa - Her background and early start in coding 00:04:31 - Finding accessibility - When this work became deeply personal and professional 00:07:02 - Clean code, AI tools, and hidden accessibility gaps 00:08:16 - The blind spot - Why so many website owners miss this issue 00:12:44 - Why accessibility matters - Serving people with dignity online 00:15:57 - Knowing your audience - Real-life use cases that change how we design 00:18:38 - Captions and content - Why accessibility helps everyone 00:19:32 - Accessibility and trust - What inclusive digital experiences communicate 00:24:16 - Where to start - Practical fixes for existing websites 00:31:07 - Low-hanging fruit - Alt text, clarity, and simple wins 00:35:39 - Real impact stories - When better accessibility changes outcomes 00:39:18 - SEO, readability, and writing for humans 00:44:46 - The future of accessibility - Hope, momentum, and responsibility 00:48:21 - Connect with Marisa 00:49:47 - Closing - More resources from Captivation Agency =========================== RELATED RESOURCES & LINKS =========================== support.apple.com https://support.apple.com/accessibility hemingwayapp.com https://hemingwayapp.com/ w3.org https://www.w3.org/WAI/ make.wordpress.org https://make.wordpress.org/accessibility/ captivation.agency https://captivation.agency/podcasts =========================== CONNECT WITH US =========================== Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ =========================== Learn more: https://captivation.agency
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    50 min
  • Your Nonprofit’s Superpowers Are Hiding in Plain Sight

    Your Nonprofit’s Superpowers Are Hiding in Plain Sight
    May 31 2026
    What if the thing that makes your organization most powerful is something you have started overlooking because it feels too natural to notice? In this episode, Austin and Zoey explore how many nonprofit leaders become so close to their work that they stop seeing the very strengths that make them special. This conversation looks at how hidden superpowers shape better storytelling, stronger supporter connection, and clearer strategic growth. For more podcast episodes, visit https://captivation.agency/podcasts ========================== KEY POINTS ========================== Some of your most powerful stories are hiding inside strengths you have been treating as normal. When you step back and ask others what they see, you begin to uncover the gifts, instincts, and patterns that make your organization truly different. That is where growth starts. Not by inventing something new, but by learning to recognize and name the magic that has been there all along. =========================== TIMESTAMPS =========================== 00:00:00 - Introduction - Hidden strengths often sit so close to the work that leaders stop seeing them 00:00:16 - The Barista Analogy - Expertise can feel routine to you while looking like magic to everyone else 00:00:45 - Hidden Superpowers in Plain Sight - Nonprofit leaders often overlook the instincts and wisdom that make them extraordinary 00:01:12 - Too Close to See Your Magic - The strongest strengths are often the ones teams take for granted 00:01:45 - Why This Matters for Storytelling - If you cannot name your superpowers, you cannot build stories around them 00:02:01 - Surface Level Storytelling - Execution mode pushes leaders to describe what they do instead of who they uniquely are 00:02:56 - Growth Through Clearer Sight - Growth starts by recognizing the strengths that have been there all along 00:03:26 - Stop Looking Inward - Discover your strengths by asking other people what they see 00:03:41 - The Four Part Framework - Survey champions, interview recipients, engage staff, and listen for emotional responses 00:04:39 - One Voice, Three Lenses - The same principle helps nonprofit, professional service, and government leaders 00:05:16 - Superpowers in Their Own Words - The most revealing answers sound like transformation, not task lists 00:05:56 - Build the Story Around the Strength - Use the superpower to sharpen fundraising, recruitment, and impact reporting 00:06:30 - Creating Breathing Room - Leaders buried in execution rarely get space to do this deeper work 00:07:06 - Your Next Steps - Ask better questions and document the answers that give you goosebumps 00:07:31 - Core Reminder - Real growth comes from learning to see your organization more honestly 00:08:10 - This Week's Challenge - Ask three people what they believe your organization's superpower is 00:08:24 - Hidden Story in Plain Sight - Your most powerful story may already be waiting to be noticed 00:08:32 - Closing and Resources - Final reflection, subscribe, and contact =========================== RELATED RESOURCES & LINKS =========================== captivation.agency https://captivation.agency/insights/your-nonprofits-superpowers.html =========================== CONNECT WITH US =========================== Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ =========================== Learn more: https://captivation.agency
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    9 min
  • Two Ears, One Mouth

    Two Ears, One Mouth
    May 24 2026
    Sometimes the most helpful thing we can do is slow down long enough to really hear what someone is trying to say. In this episode, Austin and Zoey explore a simple lesson that carries real weight in leadership, communication, and storytelling. Before we rush to solve, explain, or persuade, we need to listen. Real understanding does not happen when we interrupt with answers too quickly. It happens when we create space for people to feel heard first. For more podcast episodes, visit https://captivation.agency/podcasts ========================== KEY POINTS ========================== The strongest stories and the best solutions usually begin with deeper listening. When we stop assuming we already know the problem, we make room for real understanding. That leads to better questions, better trust, and better communication. If we want our work to resonate, we have to listen long enough for the real story to emerge. =========================== TIMESTAMPS =========================== 00:00:00 - Introduction - A simple lesson about listening that still shapes leadership and storytelling 00:00:15 - Jim's Early Instinct - The urge to help quickly can sound caring, but it can also move too fast 00:00:34 - Mom's Gentle Reminder - Two ears and one mouth becomes a lesson in listening first 00:00:57 - The Helpful Interruption - Good intentions can still cause us to miss what people are really saying 00:01:35 - Listen First, Create Second - Passion without listening can lead us toward the wrong problem 00:00:02 - Listening as Strategy - Real understanding helps uncover root issues instead of surface symptoms 00:02:18 - Storytelling as Service - Listening first helps stories answer real questions from real people 00:02:51 - The Power of the Pause - Understanding often lives in the space between sharing and responding 00:03:12 - This Week's Challenge - Practice the two to one ratio in your next important conversations 00:03:25 - Internal Check - Notice whether you are listening to understand or just confirm your assumptions 00:03:39 - Core Reminder - Better listening builds better trust, better stories, and better leadership 00:03:58 - Closing and Resources - Final reflection, subscribe, and contact =========================== RELATED RESOURCES & LINKS =========================== captivation.agency https://captivation.agency/insights/two-ears-one-mouth.html =========================== CONNECT WITH US =========================== Instagram: https://www.instagram.com/captivationagency/ Facebook: https://www.facebook.com/CaptivationMedia/ LinkedIn: https://www.linkedin.com/company/captivation-agency/ =========================== Learn more: https://captivation.agency
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    4 min
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