In this episode, I chat with Katie Arnold, Founder & CEO of P3PRMNT - an innovative lifestyle, community and sustainability brand.

After the tragic passing of her dad, COVID lockdown and a Facebook post from her mum, at just 18 years Katie went public with her online store, selling reusable, handmade coffee cups.

In year one, she sold 60,000 units. She's since scaled to 100,000+ sales and is raising investment for the next phase of P3PRMNT's growth!

I ask Katie how to build an entrepreneurial mindset, the pros and cons of bootstrapping and how to crack online sales code.

Watch the full episode to discover:

How to create a sense of community within your brand

How Katie built her personal brand to 64k followers

How to incorporate sustainability in your business

How to build resilience and find purpose in work

How to scale your sales through IRL events

How Katie created P3PRMNT's iconic cups

How to get over a spiral of self-destruction

How to market a product-based business

How to use seasonality to increase sales

How to use delusion to your advantage

How to reverse engineer your goals

How to bootstrap your business

How to define your niche & USP

Connect with Shoaib (host):

LinkedIn: / shoaibahmed21

Website: www.yellohippo.co.uk

Connect with Katie Arnold:

LinkedIn: / katiep3prmnt

Website: https://www.p3prmnt.com/

In this episode, I chat with Ethan Golding, Founder of The Blueprint (an agency that helps founders sign clients through LinkedIn). This episode maps the journey from Ethan's first business at 9 years old - to today - as he's on track to hit 7-figure revenue in 2025.

We delve into the man and mindset behind the money and discover what mistakes Ethan kept making, why he quit his business multiple times and what finally turned things around.

This is a masterclass in cultivating a winner's mindset to help you succeed. Watch the episode to discover...

How Ethan built his first business at 9 years old

The impact of privilege, parents & pressure

The reason Ethan's businesses kept failing

How he made his first £10K (+ what it felt like)

How to build and retain a top 1% team

The blueprint for signing clients on LinkedIn

What mistakes to avoid if you want to build wealth

How to find "your thing" and chase purpose

The importance of investing in mentors

Why London is the hardest place to thrive in

How visualisation skyrocketed Ethan's success

Why you should spend money to make money

Connect with Shoaib (host):

LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Website: www.yellohippo.co.uk

Connect with Ethan Golding:

LinkedIn: https://www.linkedin.com/in/ethan-golding/

In this episode, I chat with David Walsh, a 3x Founder, dad to 3 year old and business mentor, with 10+ years B2B SaaS experience under his belt. This is a masterclass in growing a business - the do's, don'ts and the realities of entrepreneurship.

Before his current company, David co-founded Mathison, raising $34M USD investment, achieving 300%+ ARR growth and securing 250+ new clients like Bank of America, HelloFresh, TripAdvisor and more. After scaling that to a 100+ person team, David exited at the age of 30, for a multi-7-figure sum.

Before this, David founded Chase West USA, a luxury watch company and held leadership roles at Indeed.com and Jobbio. Today, he's building Limelight, the first-ever B2B creator partnership platform (with 500+ brands signed up and 4000 B2B content creators - in less than 7 months).

Watch the episode to discover...

Why it's important to fail (and how to do it)

How to know if your idea is good enough to succeed

Why the USA is a great place to build your business

Why it's less risky to build a business vs being an employee

How to build resilience when you want to quit

Why execution matters (and how to do it fast)

The blueprint to finding product market fit

How to build agility and efficiency into your business

The top 3 things to look for when hiring employees

Pros vs cons of raising investment (& tips)

How burnout happens (and how you can prevent it)

How the creator economy is changing entrepreneurship

The marketing hack B2B brands MUST follow in 2025

Why every startup needs to have content creators

Connect with Shoaib (host): LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Website: https://www.yellohippo.co.uk/

Connect with David Walsh LinkedIn: https://www.linkedin.com/in/dw1232/

Check out Limelight Website: https://www.limelighthq.com/