Anthony Orisses started the lifestyle brand RARE CUT in the middle of COVID, when remote work was decimating apparel sales. Using an entrepreneurial mindset, Anthony quickly surpassed $50,000 in sales within the first 30 days of going live.

We’ll learn the secrets behind his launch, his commitment to local craftsmanship, and what’s next as the world goes back to in-office work and live events.

We'll also hear from the CEO of Arka, Phil Akhzar, on how brands can leverage branded and unbranded eco-friendly packaging solutions to drive loyalty and post-holiday retention.

Topics Discussed in This Episode

• What Anthony’s inspiration was
• How Anthony achieved Kickstarter success
• How Anthony is getting the word out about his brand
• The hardest lessons about what would actually work
• Early horror stories in the founding of Arka
• Anthony’s favorite pocket squares
• How Anthony sources designs
• Anthony’s network of manufacturers
• Rare Cut’s packaging
• What Arka is all about
• The catalyst to start Arka
• The biggest misconceptions brands have about companies like Arka
• Holiday shopping and shipping
• Interesting and innovative ways people are starting Black Friday and Cyber Monday sales
• Number one advice for entrepreneurs and founders

Related Links

Anthony Orisses

Rare Cut

Phillip Akhza

Arka