RAISE THE BRA!

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RAISE THE BRA!

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While recovering from a double mastectomy, Becky realised something the entire industry had ignored: Bras aren’t designed for real bodies.

Around 90% of women have uneven breasts—yet most bras are built as if symmetry is the norm. That insight didn’t just frustrate her. It led to action.

Years of research, fittings and prototyping later, she built yoobra - a brand designed for women who’ve never quite been catered for.

This episode isn’t just about bras. It’s about:

Seeing what others overlook
Designing for reality, not convention
Building something that genuinely matters
A challenge to an entire category.

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