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QualsTalks

QualsTalks

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 Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.comCopyright 2025 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • E15: Future of Research with AI

      E15: Future of Research with AI
      Dec 22 2025

      What happens when AI starts doing qual?

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      💡 “AI doesn’t replace empathy — it scales it.”

      A quick, thoughtful listen for anyone in research, UX, or strategy.

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      11 min
    • E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?

      E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?
      Dec 19 2025

      A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but skepticism is high when it feels performative.

      Key thread: trust comes from transparency + measurable impact + consistency.

      #QualsTalks #BrandStrategy #ConsumerInsights #Purpose #Sustainability
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      14 min
    • E13: Market Aura: Why Open Markets Feel Better

      E13: Market Aura: Why Open Markets Feel Better
      Dec 19 2025

      Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨

      In the new QualsTalks episode, I chat with Quals.AI about what people really seek in open markets, and what supermarkets like Tesco, Morrisons, Waitrose and Sainsbury’s can learn from that “market aura” of freshness, human warmth and discovery.

      #QualsTalks #ConsumerInsights #Retail #CX #OpenMarkets #AIinResearch
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      18 min
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