Your team keeps brainstorming into a void, producing “meh” ideas that never stick. What if the problem isn’t a lack of creativity but the absence of the right constraints?

In this episode:
• The Goldilocks principle of team creativity – why no guardrails and too‑many guardrails both kill innovation.
• Frameworks unlock, don’t limit, creativity – using the drummers‑without‑drums analogy to show how structured constraints spark breakthrough ideas.
• Timing and the Concept Space Model – the sweet spot after business approval but before detailed design, and how to map inputs, process, and outputs to generate high‑quality concepts.

Visit the blog post.

Ready to apply this to your project?
→ Schedule a free discovery call: Dianna's calendar

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Learn the full framework:
→ Get the Book: Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

Early concept development often fails because teams lack clarity and alignment, leading to wasted time and resources. Discover the structured approach needed to cut through the "design fog" and ensure your team is building the right product from the start.

In this episode:
• The Concept Space Model defines the fundamental questions teams must align on before diving into technical details.
• The ADEPT Team Framework provides a five-part method for effective co-creation and structured ideation.
• Learn how brainwriting and ensuring common understanding lead to actionable design inputs.

Do you want next steps? Are you ready to pierce your design fog? Here is how to get started:

1. Listen to the free podcast series. Get the list at PierceTheDesignFog.com
2. Read the book, Pierce the Design Fog. It contains detailed templates, facilitation guides, and case studies.
3. Work with me. I help teams implement these frameworks. Visit DeeneyEnterprises.com

Ready to apply this to your project?
→ Schedule a free discovery call: Dianna's calendar

Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com

Learn the full framework:
→ Get the Book: Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end.

In this episode:
• Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements.
• Understand the symptoms of the design fog, including the silent assumptions problem and the premature precision trap.
• Discover how the Concept Space Model and the ADEPT Team Framework act as the rope and torches you need to pierce the design fog and align your team in a matter of hours, not weeks.

Subscribe at qualityduringdesign.substack.com so you don’t miss the framework that stops the cycle.

Ready to apply this to your project?
→ Schedule a free discovery call: Dianna's calendar

Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com

Learn the full framework:
→ Get the Book: Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.