We see greenwashing everywhere — from product labels to fossil fuel ads. But it goes even deeper than that. Greenwashing gets in the way of climate policy changes too!

On this episode of Second Nature, we’re hearing how our community dodges greenwashing, talking through 4 questions to ask yourself to see if a brand is greenwashing, and we’re talking to Dr. Mara Einstein about how greenwashing has evolved with the rise of social media.

📱 To join the Commons community and see our expert brand ratings, download the app.
🚫 Check out the Dirty Money list.
📞 Want to submit your Community Classified? We'd love to hear from you!

🌎 Find further reading and citations in the full show notes.

📷 Follow Second Nature on Instagram.

Episode Credits

• Listener contributions: Obehi Ehimen, Louka, Leïla Six, Nicole Collins, Verity, Danielle Bird [s2], Bo Meisl, Kenzie Rattray, Grace Hebert
• Episode expert: Dr. Mara Einstein
• Editing and engineering: Evan Goodchild‍
• Hosting and production: Katelan Cunningham

• (00:00) - Companies have gotten really good at greenwashing
• (02:43) - How to know if a company is greenwashing
• (07:54) - How our community finds and avoids greenwashing
• (11:57) - Interview with Dr. Mara Einstein about the background go greenwashing and how social media has perpetuated it.
• (36:00) - Taking collective action against greenwashing