Most founders talk about purpose — but the ones who win are the ones who can prove it.

In today’s post-trust, post–purpose-washing economy, saying you care about impact isn’t enough. Stakeholders, customers, investors, and employees expect evidence. And the brands that can measure their impact are the ones gaining loyalty, improving performance, and widening their competitive moat.

In this powerful conversation, strategist and cultural leader Sienna Jackson reveals how to turn purpose into performance by building simple, actionable impact systems that drive real business results. From Theory of Change models to stakeholder check-ins to low-tech measurement tools any founder can use, this is a masterclass in building impact the right way — grounded in accountability, data, and ROI.

If you want to protect your credibility, strengthen your brand, and build purpose-driven systems that actually pay off, you’ll want to take notes.

What You’ll Learn:

• Why purpose-washing destroys trust — and how to avoid it
• How to turn vision into measurable outcomes that drive performance
• A simple way small businesses can build a Theory of Change
• Why stakeholder check-ins are your early warning system
• How impact measurement becomes a true competitive advantage

Key Insights:

00:46 — Story Is Strategy

06:40 — Purpose Requires Proof

12:50 — From Purpose to Practice

17:35 — Small Teams Can Still Drive Big Impact

35:19 — One Practice Every Company Needs

Guest Bio:

Sienna Jackson is a strategist, cultural leader, and founder of Zoran Creative Strategy, advising nonprofits, global funds, and Fortune 500 companies on impact measurement and social value frameworks. She serves on the boards of Social Value International and Social Value US and is widely recognized for transforming ambitious purpose into measurable, sustainable systems that fuel real business performance.

Connect with In Pursuit of Purpose™

Website→ vanquishmediagroup.com

Listen on → Apple

Podcasts | Spotify | YouTube | Amazon Music

Resources Mentioned:

• Social Value International
• Impact Management Platform
• Purpose Positioning Framework

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