Most digital agencies from 2005 are extinct. Max Kryzhanovskiy's MOS Creative isn't one of them.In this episode, we reverse-engineer 20 years of survival, systematic growth, and the hard lessons that separate agencies that scale from those that stagnate. Max shares the frameworks that have kept MOS Creative ahead of industry shifts—from launching Baltimore's first mobile sites to specializing in marketplace development.The most valuable insight? His one growth principle for founders: Know your numbers.Not just revenue projections. The real numbers. Burn rate, unit economics, dilution scenarios, what you actually keep after an exit. Max has seen too many founders celebrate raising $50M only to realize they'll keep $2M after a $200M exit.MOS Creative never raised external capital. MailChimp started as a digital agency, built an email platform, and sold to Intuit for $4-6B—also without VC money. Financial discipline often beats growth-at-all-costs.KEY FRAMEWORKS FROM THIS CONVERSATION:→ Strategic focus beats broad ambition. Too many startups try to serve every customer segment simultaneously and solve surface-level problems for no one. Find one use case, achieve perfect product-market fit, then expand.→ Build your own tools first. MOS Creative created internal platforms to improve delivery speed, then productized them. This created competitive moats while solving real operational problems.→ Planning prevents expensive pivots. Most project failures happen at the planning stage, not execution. Skip upfront strategy and pay exponentially more in downstream corrections.→ Website quality doesn't predict success—founder quality does. Max has seen terrible MVPs succeed because teams knew how to build conviction and iterate intelligently. Perfect products don't exist. Focused iteration with customer feedback does.→ SEO is more relevant in 2025 than ever. With AI search engines like Perplexity and ChatGPT surfacing information, strong SEO structure now powers AI search rankings.This conversation reinforced something we see repeatedly: companies that scale aren't necessarily the ones with the most funding or flashiest tech. They're the ones with clarity on their numbers, focus on their customer, and discipline in their execution.CONNECT WITH MAX KRYZHANOVSKIY:Website: https://moscreative.comLinkedIn: https://www.linkedin.com/in/maxkryzhanovskiyCONNECT WITH JAMAL HIRANI:Propeligent: https://propeligent.comLinkedIn: https://www.linkedin.com/in/jamalhiraniKEY INSIGHTS & TAKEAWAYSStrategic FrameworksEvolution Through Internal Tools - Build platforms for your own efficiency, then productizeConfidence + Adaptability - Strong conviction with flexibility to pivot based on feedbackMarketplace Specialization - Find the common technical denominator across industriesPlanning Prevents Failure - Upfront investment in strategy saves exponential downstream costContrarian PositionsWebsite quality doesn't predict startup success - Founder quality doesPerfect products don't exist - Ship, learn, iterate with focusRaising capital isn't always winning - Bootstrapped exits can yield better founder outcomesSEO is more relevant than ever - Powering AI search in 2025Tactical AdviceFor Founders: Know your numbers with brutal specificityFor Agencies: Build your own tools to create competitive moatsFor Product Teams: Focus on one use case, achieve perfect product-market fit, then expandFor Fundraisers: Understand dilution math before celebrating raise announcementsWarning SignsTrying to serve too many customer segments simultaneouslyFalling in love with solutions instead of problemsPrioritizing fundraising over profitabilitySkipping planning to "move fast"

In this episode, I sit down with Amy Hitchner-Allison, U.S. Army Recruiter Ring recipient and Founder of AHA Solutions Group, to unpack what most companies get wrong about recruiting—and how to fix it.Amy brings battlefield-tested systems to civilian recruiting, turning talent acquisition from a cost center into a strategic advantage. We dive into her evolution from career coaching to B2B consulting, the role of AI in recruiting (done right), and why most TA teams are set up to fail.━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 - Introduction: Why recruiting quietly makes or breaks every business00:58 - The U.S. Army Recruiter Ring: What military recruiting teaches about systems02:11 - Amy's "fixer mentality" and identifying broken processes04:30 - The relaunch: From AHA Career Coaching to AHA Solutions Group08:23 - Why she stopped charging for career coaching (and what AI changed)11:45 - The three-pillar model: Training, audits, and recruiter placement14:30 - Industry focus: Why hospitality, manufacturing, and professional services?17:20 - AI in recruiting: Where humans must stay in control21:45 - The biggest gap in most TA teams (it's not what you think)24:15 - Launching AI training for recruiters in January 202628:30 - RAPID FIRE: One question CEOs should ask their TA leaders29:45 - RAPID FIRE: The skill gap holding most recruiters back30:23 - 18-month vision: Subscription services and proactive problem-solving━━━━━━━━━━━━━━━━━━━━━━━━🔑 KEY TAKEAWAYS✅ Recruiting is relationship-building at scale—not just posting jobs✅ Most companies treat recruiting as an HR function, not a business growth lever✅ The gap between recruitment and HR creates dropped balls that hurt retention✅ AI should assist recruiters, not replace the human decision-making process✅ The best recruiters constantly level up their skill gaps through targeted training✅ Proactive problem identification beats reactive firefighting every time━━━━━━━━━━━━━━━━━━━━━━━━💡 QUOTABLE MOMENTS"We're all broken. We have to fix each other in order to get mission-critical items done." - Amy on military mindset"If we don't work cohesively, somebody tends to drop the ball and assumes the other person has it." - On the recruitment/HR gap"A human is making this decision and that's still extremely important right now." - On AI ethics in recruiting━━━━━━━━━━━━━━━━━━━━━━━━🎯 ABOUT AMY HITCHNER-ALLISONAmy is a U.S. Army veteran and recipient of the prestigious U.S. Army Recruiter Ring. With 14+ years of experience across military, hospitality, manufacturing, and professional services recruiting, she founded AHA Solutions Group to transform ordinary recruitment teams into talent-attracting powerhouses.AHA Solutions Group offers:• Recruiter Training Programs (AI-ready, hands-on)• Strategic TA Audits (gap analysis + 30/60/90-day roadmaps)• AHA-Certified Recruiter Placement━━━━━━━━━━━━━━━━━━━━━━━━🔗 CONNECT WITH AMYWebsite: www.ahasolutionsgroup.comLinkedIn: https://www.linkedin.com/in/amy-hitchner-allison/━━━━━━━━━━━━━━━━━━━━━━━━📲 CONNECT WITH JAMAL & PROPELLIGENTWebsite: https://propeligent.com/LinkedIn: https://www.linkedin.com/in/jamalhirani/PropelRX: https://propelrx.ai/For AI implementation strategy sessions: [Add calendar link]━━━━━━━━━━━━━━━━━━━━━━━━#TalentAcquisition #Recruiting #AIInHR #BusinessGrowth #Leadership #HRTech #MilitaryVeterans #StartupGrowth #ScalingBusiness #RecruitmentStrategy

How to Ship Faster in Regulated Industries | Bruno Virieux, CEO of PrediSurgeBruno Virieux, CEO of PrediSurge, builds AI-powered digital twins for cardiovascular surgery—shipping faster than most tech startups despite operating in the most regulated industry on Earth. Discover the counterintuitive principles that took PrediSurge from research institute to 250 hospitals across Europe in 18 months.KEY TIMESTAMPS:02:09 - How to ship fast in high-stakes environments05:00 - "You can fail as a team, not as a product"08:01 - The CEO unlock: Research to commercial09:30 - The Medtronic decision: ONE product, ONE customer23:15 - "Think twice, ship fast" framework28:30 - Three-day prototypes save three months49:41 - Weekend vision, weekday execution51:26 - The 5 non-negotiable principles for velocity53:26 - Strategic constraint framework: 250 hospitals story55:37 - What's launching in 2025-2026THE 5 PRINCIPLES FOR VELOCITY:Think Twice - Better decisions over good decisions. Two weeks of planning beats months fixing mistakes.Tiny Experiments, Big Learnings - A three-day prototype can save three months of development.Complexity is the Enemy of Velocity - Monitor meeting overhead; it signals organisational dysfunction.Simplicity Forces Clarity - Constraints force better decisions. Ship ONE thing right, not everything mediocre.Weekend Vision, Weekday Execution - Operations during the week (3-week sprints), long-term vision on weekends.THE STRATEGIC CONSTRAINT FRAMEWORK:Bruno's first decision as CEO: ONE product (Endolic Risk Index), ONE customer (Medtronic), ONE complication.Team's reaction: "Too small. Won't work."Result: 250 hospitals across Europe in 18 months."You can fail as a team. You cannot fail as a product." - Bruno VirieuxABOUT BRUNO VIRIEUX:CEO, PrediSurge (2022-Present)Co-founder, HTX Index (2025)PhD in AI, University of LyonPrediSurge: 250+ hospitals, 11-50 employees, hiring 10 more in 2026CONNECT:LinkedIn: https://www.linkedin.com/in/brunovirieux/Website: https://www.predisurge.com/ABOUT PROPELIGENT: https://propeligent.com/AI implementation agency helping startups implement AI agents for operational acceleration without adding complexity.SUBSCRIBE:YouTube | Spotify | Apple PodcastsConnect with Jamal:LinkedIn: https://www.linkedin.com/in/jamalhirani/

What should you STOP doing to accelerate growth?In this episode, Joy Lewis, founder of LightBridge Life, shares the counter-intuitive truth most mission-driven founders resist: sometimes the path to scale requires cutting back, not adding more.After nearly a decade building LightBridge—first as a commercial SaaS platform, then formalizing a nonprofit arm in 2024—Joy faced a founder's paradox: a product with powerful flexibility serving veterans, caregivers, nonprofits, and wellness communities. But that optionality came at a cost.What We Cover:Why product flexibility can be your greatest strength AND your biggest liabilityThe hard pivot: From serving everyone to laser-focusing on nonprofits supporting military veteransHow community-driven adoption outperforms individual user acquisition by every metricThe personal resistance to elimination (and why "clarity is kindness")What becomes possible when you stop outreach and start deepening existing partnershipsThe 90-day elimination decision that could unlock 12 months of focused growthKey Insight: "I wanted to help everyone. It took me a while to realize that clarity is kindness—to the mission, to my team, to the people we serve." - Joy LewisStrategic Takeaway: Growth acceleration isn't about addition. The founders who scale fastest aren't the ones with the most ideas—they're the ones willing to say no to everything except what matters most.Connect with Joy Lewis:Website: lightbridgelife.comEmail: joy@lightbridgelife.comAbout LightBridge Life:LightBridge provides private-branded community platforms for nonprofits, with a focus on serving military veterans and first responders through daily check-ins, behavioral health support, and mobile-first engagement.Timestamps:00:00 - Introduction: The dual-model challenge01:21 - Where is LightBridge strongest today?04:20 - Activities that feel necessary but don't generate ROI06:04 - The cost of serving too many segments07:22 - Strategic elimination: What to stop pursuing09:44 - The bandwidth drain of unlimited optionality12:16 - Overcoming personal resistance to cutting back14:14 - The 90-day decision: Pausing individual outreach15:24 - Final takeaway: Growth through strategic subtraction

In this episode of the Propeligent Growth Forecast, I sit down with Miroslav Mihalik, CEO of Personia.ai, who's revolutionizing sales training through AI-powered role-play simulations. With over 200,000 end users and VC backing, Miroslav is building what could become the largest AI role-play marketplace in the world.Key Takeaways:🎯 The Evolution Path - How 11 years of entrepreneurial trial and error, including 5 years running an ERP implementation company, shaped Miroslav's approach to building scalable SaaS products💡 The Genesis Story - From needing money for bodybuilding supplements to building a portfolio of successful products (Personia, FeedBio, KudosLink, SurveyMeme)🚀 AI Role-Play Innovation - How Personia.ai started as a team advisor tool and pivoted to become a comprehensive sales training platform with gamification and objective performance metrics📊 The Critical Metric - Why conversion rates from discovery to quotation/proposal matter more than most sales leaders think🎭 From Toastmasters to AI - The connection between communication skills development and building a platform that democratizes training🌍 Underdog Advantage - Building a global AI company from one of the smallest countries in Europe (Czech/Slovak Republic)What You'll Learn:How to measure training effectiveness with objective data (not subjective opinions)The hardest lesson from custom software development (and why never to repeat it)Why being "too soft" was Miroslav's biggest leadership mistakeThe future vision: AI communication training beyond business (even for dealing with loud neighbors!)What excites AND scares Miroslav about AI in workplace learningTimestamps:00:02 - Introduction and background01:40 - The bodybuilding beginnings and first ventures04:40 - ERP implementation lessons and resource management06:48 - Toastmasters and developing communication skills08:30 - The birth of Personia.ai and solving the communication problem12:20 - From team advisor to AI role-play platform24:32 - Gamification and measuring training progress25:20 - Vision: The largest AI role-play marketplace27:34 - Biggest early-stage mistake28:12 - The one metric every sales leader should track29:06 - What excites (and scares) about AI in learningTry Personia.ai:🌐 Website: personia.ai📧 Email: miro@personia.ai💼 LinkedIn: Miro MihalikTry AI Role-Play in Under 2 Minutes - No account required for demo scenarios!About Propeligent:Propeligent is an AI implementation agency helping startups and SMEs accelerate growth through AI agents and intelligent automation. We turn AI complexity into competitive advantage.🎙️ Subscribe to the Propeligent Growth Forecast for more insights from founders and CEOs who are scaling with AI.📩 Want to discuss AI implementation for your business? Contact us at propeligent.com#AI #SalesTraining #StartupStory #SaaS #ArtificialIntelligence #SalesEnablement #Entrepreneurship #Leadership #RolePlay #MachineLearning #PropeligentGrowthForecast

SummaryIn this episode of the Propellergen Growth Podcast, Jamal Hirani speaks with Stephen Rothberg, founder and chief visionary officer of College Recruiter. They discuss Stephen's entrepreneurial journey, the evolution of College Recruiter, and the pivotal decisions that have shaped its growth. The conversation delves into the impact of technology and AI on recruitment, operational efficiencies, and the importance of maintaining a human touch in the hiring process. Stephen shares insights on navigating the competitive job board market, the significance of thought leadership, and the future of recruitment as College Recruiter expands into new markets.TakeawaysStephen Rothberg's entrepreneurial journey began with small businesses.The evolution of College Recruiter was driven by technology.Pivotal decisions included moving from print to online recruitment.AI is reshaping the recruitment landscape, focusing on effectiveness.Operational efficiency is crucial in high-volume hiring.Employers are increasingly using AI for candidate matching.Transparency in reporting builds trust with clients.The job board market is competitive, requiring niche focus.Thought leadership enhances brand visibility and leads generation.Expanding into new markets is a key focus for College Recruiter.Jamal Hirani https://www.linkedin.com/in/jamalhirani/https://propeligent.com/Steven Rothberg https://www.linkedin.com/in/stevenrothberg/https://www.collegerecruiter.com/

In this conversation, Vicki discusses the importance of operational excellence in 2025 and how AI can enhance business processes. She emphasizes the need for foundational practices before integrating AI, the challenges businesses face in adopting AI, and the balance between automation and human involvement. Vicki also provides practical advice for founders on implementing AI and highlights future trends in operational AI that could be game-changing.TakeawaysOperational excellence is foundational before adding AI.AI can speed up processes but requires proper oversight.Many teams underestimate AI's capabilities due to lack of training.Investing in training for AI usage is crucial for businesses.Start small with AI implementation and experiment.AI can empower employees by taking over repetitive tasks.Founders should stay curious and experiment with AI tools.The competitive landscape is shifting towards AI adoption.Understanding AI's limitations is as important as its capabilities.Each business should identify unique processes to automate.Jamal Hirani https://www.linkedin.com/in/jamalhirani/https://propeligent.com/Vicki Iverson - https://www.linkedin.com/in/vickiiverson/https://www.iversoft.ca/

In this episode of the Propeligent Growth Podcast, Jamal Hirani interviews Jeremy David, CEO of ConvoGPT AI, discussing the transformative impact of AI-powered solutions on business development.

They explore the capabilities of AI agents like Sara, the importance of targeted outreach, and the evolving landscape of sales and recruiting. Jeremy shares insights on common pitfalls businesses face when implementing AI, his subscription-based business model, and how founders can prepare for the future of AI in their operations.TakeawaysAI-powered solutions are revolutionizing business development.

Traditional chatbots lack the capabilities of true AI agents.

AI can handle both inbound and outbound communications efficiently.

Targeted outreach is essential for successful business development.

AI agents can be programmed with emotion for natural interactions.

The subscription model aligns the interests of the provider and client.

Understanding your market is crucial for effective sales strategies.

AI will significantly reduce the need for internal sales forces.

Data scraping capabilities enhance the effectiveness of AI agents.

Founders should start integrating AI solutions in their operations.Jamal Hirani https://www.linkedin.com/in/jamalhirani/https://propeligent.com/Jeremy David https://www.linkedin.com/in/jeremy-david-4744616/https://convogpt.ai/home/