On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges.

Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI.

A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:25 | Who is Eve Smith Davies?

4:00 | How to build a compelling brand

8:48 | Mina story

14:11 | What metrics to measure in Web3

17:23 | How is Web3 brand building different from traditional companies?

21:23 | Research is important in brand building

25:18 | BITWIRE AD

26:33 | When Crypto marketing goes wrong

29:04 | Impact of AI on brands

32:42 | Importance of organization structure

36:35 | Power of brand & thought leadership for Founders

37:56 | Advice to Founders building a brand from scratch

42:30 | Get in touch with Eve & UME

43:13 | Outro

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🔗 Eve Smith Davies Links:

X:

LinkedIn: https://www.linkedin.com/in/eve-smith-davies-ume/
LinkedIn: https://www.linkedin.com/company/umexdesign/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:32 | Who is Evan Drake?

4:07 | Recreating the Marketing stack

6:15 | Soul markdown standard

8:15 | Autonomous Agency of AI Agents

13:15 | Opensoul replaces cost of marketing hires

16:44 | Downtime of Claude AI & problem for businesses

19:20 | AI search optimization

22:14 | BITWIRE AD

26:15 | Placing brands into "high intent" AI conversation

28:05 | AI advertising with LLMs

32:01 | AI conversations on Twitter

33:24 | Will companies begin to pivot their marketing strategies?

41:04 | How should crypto brands think about AI and marketing?

42:54 | How to keep up with Evan Drake

44:50 | Outro

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🔗 Evan Drake Links:

X: https://x.com/iamevandrake?s=20

LinkedIn: https://www.linkedin.com/in/iamevandrake/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:37 | Who is Ivie Satijn?
3:16 | What attracted you to Bitcoin & Blockchain?

4:38 | Regular Web3 Marketing Won't Work

6:05 | Crypto twitter for reaching an institutional audience

8:42 | LinkedIn strategies that work

13:26 | Thought leadership for Clients

14:02 | LinkedIn newsletters & other tools

15:37 | Photo posts perform best

18:06 | Scheduling posts on LinkedIn

18:31 | BITWIRE AD

20:32 | Shifting how people think

28:10 | Earned media strategies targeting institutions

31:54 | Institutional Ethereum dinner at ETHDenver

34:41 | Mistakes tokenization companies make

36:42 | Does mainstream momentum for RWAs make marketing easier?

40:28 | Outro

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🔗 Ivie Satijn Links:

Website: https://www.sommamarketing.com/
X: https://x.com/IvieSatijn

LinkedIn: https://www.linkedin.com/company/sommamarketing/

LinkedIn: https://www.linkedin.com/in/iviesatijn/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.