PromoTix University Podcast – Episode 5 🎙️
Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production - Carrie Page & Madison Gregory

In this episode of PromoTix University, host Will Royall explores the world of cheerleading event production with Carrie Page and Madison Gregory from Victory Athletics. Learn how they have become leaders in the industry through innovative production, unique scoring systems, and a customer-first approach.

Dive into how they go against the grain on things like "Stay to Play" and really set themselves apart through differentiation and consistency of quality amongst their events.

📖 Chapters

00:00 - PromoTix University Opening Teaser
00:41 - Victory Athletics Introduction
01:34 - Running Many Events with a Lean Team
03:05 - Standing Out in a Competitive Market
05:38 - Key Decisions When Expanding Into New Markets
08:28 - The Deposit Lock-In System
09:43 - How to Maintain Consistency In Quality Across Many Events
11:22 - Awards and Recognition at Events As a Differentiator
15:16 - Increasing Spectator Attendance
16:40 - Why Victory Athletics Doesn't Do "Stay-To-Play"
19:22 - Innovative Scoring System To Increase Attendance
22:16 - Advice for New Event Producers
24:35 - Wrapping it Up With Victory Athletics
25:09 - Differentiation in Event Management & Show Closing

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#CheerleadingEvents #EventProduction #VictoryAthletics #CheerCompetition #EventSuccess #PromoTixUniversity #Cheerleading #EventInnovation #CheerEventProducers #SportsEvents #ticketing #spectatorticketing #eventmarketing

PromoTix University Podcast – Episode 4 🎙️
How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha

In this episode of the PromoTix University Podcast, host Will Royall explores the fast-evolving world of cannabis-friendly events with two industry trailblazers: Kristy Caldwell, founder of Harvest Fest in Oklahoma, and Gopi Sangha, co-founder of High Frequency and The Cusp Agency in California.

From underground roots to fully licensed retail and consumption zones at major festivals, Kristy and Gopi share how they’re pushing boundaries—and staying compliant—while creating unforgettable experiences for attendees. You’ll hear what it takes to pull off legal cannabis activations, the realities of working with patchwork state and local regulations, and how to rethink traditional alcohol-driven revenue models.

🌱 Gopi dives deep into the behind-the-scenes of California's cannabis lounges, delivery workflows, and festival activations like “Ganja Garden” at Dirtybird Campout. 🌾 Kristy breaks down how Harvest Fest navigates Oklahoma’s evolving laws and why trust and community are the secret ingredients in pulling it off.

🔥 Whether you’re eyeing your first 420-friendly event or want to level up your existing production, this episode delivers actionable advice on compliance, marketing, risk management—and how to create high-vibe, high-integrity experiences that resonate with today’s cannabis culture.

📖 Chapters

00:00 - Introduction to the PromoTix University Cannabis Episode

01:14 - The Rise of Cannabis Events and Our Guests Today

02:08 - Gopi Sangha's Journey into Cannabis Event Production

03:24 - Navigating the Patchwork of Cannabis Policies

05:46 - Misconceptions About Cannabis Integration in Events

08:12 - Innovative Retail Models: The Ice Cream Truck Approach

09:25 - The Ganja Garden Experience at Dirty Bird Campout

11:36 - Compliance and Stakeholder Education in Cannabis Events

13:48 - Timeline for Cannabis Event Activations

15:32 - Navigating Marketing Challenges in Cannabis Events

19:56 - Payment Processing and Financial Challenges

23:41 - Shifting Demographics, Behaviors, and Consumption Trends

26:35 - Revenue Models for Cannabis Activations

30:25 - The Future of Cannabis Events and Activations

34:17 - Introduction to Kristy Caldwell and Harvest Fest

35:03 - The Birth of Harvest Fest

36:42 - Navigating Regulations, Vendor Challenges, and Trolley Rides

40:32 - Impact of Regulations on Small Growers

44:49 - Marketing Challenges in the Cannabis Industry

49:23 - Lessons from High Times Festival in Oklahoma

51:46 - Ticketing and Event Management Innovations for Cannabis Events

55:27 - The Future Vision for Harvest Fest

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#cannabis #cannabisevents #cannabisfestivals #cannabispolicy #oklahomacannabis #californiacannabis #weed #marijuana #cannabismarketing #ticketing #events

PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall

In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection.

Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.

🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.

🔗 Download the Brand Archetype Worksheet (yes, it's free):
https://connect.promotix.com/brand-archetypes-event-worksheet

📖 Chapters

00:00 - Introduction to Brand Archetypes
01:33 - The 12 Brand Archetypes Explained
03:52 - Selling More VIP Tickets with Brand Archetypes
05:23 - Applying Brand Archetypes to Different Types of Events
09:02 - Implementing Brand Archetypes in Your Event Marketing
10:01 - Taking Action with the Brand Archetype Framework for Events

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#eventmarketing #brandarchetypes #tickets #ticketsales #audienceengagement #emotionalmarketing #eventbranding #marketingstrategy #promotix #sellmoretickets #eventplanning #psychology #brandingtips #eventpromotion #vipexperience