Couverture de Profit + Purpose: Two Dating Businesses with Kristýna Mertlová

Profit + Purpose: Two Dating Businesses with Kristýna Mertlová

Profit + Purpose: Two Dating Businesses with Kristýna Mertlová

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 Kristýna Mertlová built Czech Republic's first premium matchmaking empire serving Forbes-listed CEOs, while simultaneously running a completely free social impact dating platform for people with disabilities—both on WordPress and LearnDash. In this episode, she reveals the exact membership site pricing strategy that makes her €1,000 VIP service more valuable, the two-year database building period that nearly broke her, and why running two opposite business models saved her from a legal crisis. You'll Learn: - How to structure membership site pricing tiers (VIP, hybrid, e-learning) where the lowest tier makes the highest tier seem affordable - The truth about building a two-sided marketplace: why it took 2 years of zero revenue to reach critical mass - Why the LearnDash platform and WordPress became the foundation for both a for-profit premium matchmaking service and a non-profit freemium model - The legal crisis that nearly destroyed her premium matchmaking business, and how diversifying into a second business model kept her in the market - Her proprietary "Love Report" assessment tool that shows clients their value on the dating market before the first meeting - The hybrid model strategy she's developing: combining e-learning courses, group coaching, and 1-on-1 VIP sessions to scale without sacrificing quality - AI implementation tactics for membership sites: face recognition for profile photos, communication analysis, and custom-trained chatbots (not generic ChatGPT) - The exact LearnDash and WordPress tech stack built by 40 pro-bono volunteers during a Czech Digital hackathon - Why she rejected an investor who threatened to compete with her—and what happened next - How to translate personal expertise into online courses when your value is "feeling energy" and reading body language in person Key Topics Covered: - Membership site pricing architecture (00:07:53) - Freemium vs. premium business models (00:03:27) - Building critical mass in a two-sided marketplace (00:42:23) - Scaling service business with LearnDash e-learning (00:17:50) - Legal protection and data compliance (00:36:32) - WordPress and LearnDash integration strategy (00:56:17) - AI tools for enhancing membership platforms (00:28:18) - International expansion with LearnDash multi-language support (01:00:32) About Kristýna Mertlová: Kristýna is a World Certified Matchmaker and founder of Date2K, a premium matchmaking agency serving high-net-worth individuals in Czech Republic, and Mingly, a free community dating platform for people with disabilities, seniors, and others excluded from mainstream dating apps. A former member of parliament, she's spent 12 years building a matchmaking empire in a market that didn't understand the concept. Her husband Jakub, a mathematician, developed their proprietary matching algorithm. Kristýna was recently named a finalist for Woman of the Year 2025 in the Inspiration category. Connect with Kristýna: - Date2K: https://date2k.cz/ - Mingly: https://mingly.cz/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees — so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and 1,000+ businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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