Product Manager or Problem Manager? - Steve Johnson, Product Growth Leaders
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Product Manager or Problem Manager? - Steve Johnson, Product Growth Leaders
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A company fired its entire product team because nobody could explain what they did.
Three months later, they called every one of them back.
Steve Johnson has been coaching product teams for 30 years, started as a programmer, stumbled into sales, got pulled into product management by a VP who watched him train salespeople and said "that's not your job." And is the founder of Product Growth Leaders.
A few things he gets into:
Why "product engineer" might be the wrong answer to the AI question. What he thinks product management is actually about, and why he'd rename the role entirely. The specific bad habit that sinks more PMs than any skill gap.
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