Predictive analytics and AI-driven technologies & Small and Medium-sized Businesses.
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Predictive analytics and AI-driven technologies & Small and Medium-sized Businesses.
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Hosts Todd and Tina discuss the importance and application of predictive analytics and AI-driven technologies for Small and Medium-sized Enterprises (SMEs) and small businesses.
Intro Music: Everything Feels New by Evgeny Bardyuzha
Sources:
Olalekan, Olayinka. (2024). The Role of Advanced Analytics in Enhancing Decision-Making for Small Enterprises: A Roadmap to Competitive Advantage.
Research Inc., N. (2023). Oracle Analytics Data Science Company Case study. In NucleusResearch.com [Case study]. https://www.oracle.com/a/ocom/docs/oracle-roi-case-study-data-science.pdf
Vasilopoulos, C. (2025, April 8). The value of AI and Optimized Processes in SMB Digital Marketing - Groowise. Groowise. https://groowise.com/ai-smb-digital-marketing/
Ugbebor, Friday & Adeteye, David & Ugbebor, John. (2024). PREDICTIVE ANALYTICS MODELS FOR SMES TO FORECAST MARKET TRENDS, CUSTOMER BEHAVIOR, AND POTENTIAL BUSINESS RISKS. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online). 3. 355-381. 10.60087/jklst.v3.n3.p355-381.
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