More clients isn’t always more money—especially when your calendar is crammed, your energy is thin, and your revenue still feels fragile. We pull back the curtain on why a time-for-money model keeps therapists stuck and show how to design profit with intention, not exhaustion. If your income goals require more sessions than you can realistically hold, you don’t have a marketing problem; you have a revenue model problem.

We start by optimizing the foundation you already have. You’ll learn how to align fees with your expertise, turn referrals from a happy accident into a reliable system, and use onboarding to set clear expectations that reduce churn. We reframe retention as ethical, client-centered continuity, not a failure to “fix” fast—because growth takes time and therapy can serve people across seasons of life.

Then we explore ethical leverage that expands impact without draining capacity. Think small groups, intensives, retreats, or online workshops, along with digital tools like workbooks that deepen progress between sessions. These offers welcome folks not ready for one-to-one while strengthening outcomes for current clients. Finally, we cut through the noise with a simple rule: choose one strategy, commit for 90 days, and track the tasks and metrics that matter. No content treadmill, no sprawling product suite—just focused execution that compounds.

You’ll walk away with a practical blueprint to increase revenue, protect your energy, and build a more resilient practice: optimize what works, add a single leveraged offer, and create systems that run at a humane pace. Ready to step off the hustle hamster wheel and build with clarity? Join the Practice to Profit Summit.

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Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before COVID pushed demand into the stratosphere.

Kate walks us through the decisions that mattered: focusing on a small set of durable search terms instead of chasing broad SEO, using AI to identify cornerstone content and internal links, and building trust quickly through live webinars, a podcast, and YouTube. We talk about the system behind list growth—a single memorable bonus link, rotating freebies inside Podia, tagging and funnels that meet prospects where they are—so every new listener or reader can take the next step with ease.

Revenue scale came from reshaping the product, not just selling harder. Kate split one flagship course into three offers, added a membership to sustain value, and baked in upsells at checkout with well-timed save sequences when members consider canceling. She shares how capturing Google reviews, routing feedback intelligently, and constantly improving the content made price increases both fair and effective. Then we zoom out to the big leap: taking the course nationwide despite complex state-by-state rules. With SOPs, a trained team, and clear metrics, that expansion becomes a series of repeatable projects—and a path to more freedom, more impact, and more time for family.

If you’re ready to scale beyond the calendar, this conversation gives you a practical blueprint: start with an opt-in that truly helps, teach live to compress trust, write to the search terms that already bring buyers, and let your funnel run long enough to work. Subscribe, share this with a colleague who needs the nudge, and leave a review to tell us which tactic you’ll try first.

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If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

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What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers.

We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and courses that return hours to their week. Along the way, we dig into the practical side of strategic networking: how to find energizing communities, why masterminds compound results, and what separates a productive group from a doom spiral fixated on algorithms. You’ll hear simple, repeatable tactics to engage creators you admire, become a true superfan, and turn small interactions into long-term opportunities.

If you’ve ever wondered how to pitch a podcast or collaboration without feeling salesy, we break down the value-first approach that hosts actually respond to. Make it about their audience, be specific about outcomes, and back it up with proof you can deliver. We also share a step-by-step plan to identify potential partners already in your orbit, suggest accountability relationships, and create momentum that outlasts any algorithm change. By the end, you’ll have a clear blueprint to build relationships that drive referrals, sharpen your positioning, and help you create products that scale your impact.

Ready to act on it today? Apply for a mastermind today!

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