Épisodes

  • Branding Con Gusto (With Pleasure)

    Branding Con Gusto (With Pleasure)
    Jan 28 2015
    Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes launch and grow the seeds of your awesome idea into a dynamic brand and viable business. You’ll discover how the branding elements fit together to form an engaging customer experience to augment your bottom line. Then, you will gain enlightenment about what the entrepreneurial journey is like and how to buckle up and move forward to gain brand momentum. Be ready to find out how to successfully keep focus and clarity to leverage your brand success and easily make decisions about the direction of where your brand should go. This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    56 min
  • Build a Global Brand Movement

    Build a Global Brand Movement
    Jan 21 2015
    Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes to create a loyal, engaged, social and successful global brand movement from the ground up. You’ll discover the key elements on how to build a strong, united and collaborative community filled with tons of momentum and growth. Then, you will gain enlightenment about why there is an increasing need for high quality online content and interactive event formats in order to foster broader access to capital for women and the growth of women-led businesses, and how that need is being filled. Be ready to find out how to successfully find supporters, sponsors, speakers and participants to fuel a powerful movement and successful summits. We’ll finish off the conversation with incredible advice to young women and girls around the world on how to be successful.
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    56 min
  • Build a Brand Community on Twitter

    Build a Brand Community on Twitter
    Jan 14 2015
    Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how and what it takes to build a loyal, engaged, social and successful brand community on Twitter. brbr You’ll discover why being communicative, disciplined and committed to excellence will spark and enhance profitable, meaningful social relationships online and offline aka R.O.C. (return on connectedness). brbr Then, you will gain enlightenment about how to design and distribute the key branding and messaging elements necessary to attract your ideal audience. brbr Be ready to find out how to successfully create, host, moderate and manage your own Twitter Chat to build your own brand community, along with what nuances to pay attention to. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    58 min
  • Put Your Best Brand Face Forward

    Put Your Best Brand Face Forward
    Jan 7 2015
    Through self-awareness Kathy Bass, The Branding Lady®, discovered that beauty enhancements are not superficial; they are key confidence building elements that provide you with the ability to shine and get noticed for who you are. brbr Most women are unclear on what looks good on them and how to apply makeup; so they do very little or nothing, or have a daily routine that is not flattering yet they don't know it. Be ready to find out from the creator of survival of the prettiest why, how and what beauty products can do for you, along with key affordability and application tips. brbr Then, you’ll hear an amazing branding story from a single mom who went from brand zero to brand hero with her latest milestone achievement: being the behind-the-scenes beauty expert on Dancing with the Stars. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    55 min
  • Rebranding Story: DowntownProject

    Rebranding Story: DowntownProject
    Dec 31 2014
    Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why the founder and CEO of Zappos, Tony Hsieh, decided to rebrand a city called Downtown Las Vegas and how he embarked on this creative endeavor. You’ll discover what social, economic and people challenges had to be overcome to polish the reputation and identity of a city with a tarnished image. Then, you will gain enlightenment about how the 3 C’s: Collisions, Co-learning and Connectedness are the core of making this rebranding project a long-term, sustainable success. Be ready to find out how such a simple, yet powerful message of “Delivering Happiness” can become the catalyst to organically transform a city, diversify the Las Vegas economy and create employment. You’ll gain tons of inspiration and wisdom on key elements to help you rebrand your own city (YOU!). As Tony says, it all begins with you.
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    56 min
  • Branding Yourself Successfully with Social Media

    Branding Yourself Successfully with Social Media
    Dec 24 2014
    First impressions have shifted; digital first, handshake (or hug) second. Social Media is the most powerful catalyst to develop, grow and leverage valuable and meaningful connections. brbr At the top of the hour, you’ll find out why it’s not about what you do, it’s about who you are, along with learning how to flex your social media muscle for maximum impact and memorability. brbr You’ll discover how to create quality content that will engage your audience, compel them to share your important messages, and create conversations. brbr Be ready to find out how to go from brand zero to brand hero with social media. brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    59 min
  • Find Your Brand Voice

    Find Your Brand Voice
    Dec 17 2014
    Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what your brand voice consists of and understand why your brand voice can be your most powerful (and free!) sales tool. brbr You will gain enlightenment on how to go about finding your authentic brand voice. brbr Then, you’ll discover how personality, circumstance and context can affect your brand voice. brbr Be ready to go from feeling unheard to being comfortable expressing your beliefs, values and opinions. You’ll be able to stop the “what-if’s” in order to start being listened to, while forming meaningful conversations and connections. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    56 min
  • Power of Being Yourself

    Power of Being Yourself
    Dec 10 2014
    At the top of the hour, you’ll find out what happens when you aren’t able to just be yourself, and why it happens to the best of us. brbr You’ll also learn how to unlock the ability to truly be yourself, and stop worrying so much about what others think about you, in order to truly and authentically stand out from the crowd. brbr Then, you will gain enlightenment about how to figure out how to be okay with whomever you are, whether that be an introvert or extrovert or someone just trying to reinvent themselves; to unleash the power of being yourself. brbr With our new blurred lines of business and personal life, be ready to find out how to go from wondering about who you could become to being that person, no matter your background or place in life. brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
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    51 min