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We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data.

• TikTok’s entry into podcasting and censorship concerns
• iHeart’s finances, radio softness, and podcast growth
• E‑commerce links, music discovery, and TikTok Shop
• Netflix’s short deals, UI changes, and exclusivity trade‑offs
• Data on clips failing to convert long‑form listens
• Companion podcasts that drive streaming subscriptions
• Radio and podcasts sold together via local and programmatic
• Video’s 77% cost lift per attention hour
• Indie monetisation realities and small‑show strategies
• Micropayments, wallets, and adoption barriers
• Overcast embracing key podcasting tags
• Podcast Magic’s screenshot‑to‑clip workflow and insights
• App updates, RSS presentation, and standards proposals

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(This is an AI description from Buzzsprout's Cohost)

We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets.

• Netflix licensing moves and YouTube exclusivity trade-offs
• Why this is cheap TV, not podcasting, and why that matters
• Audio vs video consumption and where value really sits
• Apple AI chapters, Timed Links, and transcript expansion
• Chapters JSON, ID3, and episode notes pros and cons
• Does Apple make ad skipping easier or ads better
• DAX on attribution, ROAS, and harmonised standards
• Spotify’s earnings, video spin, and creator payouts
• Libsyn ends The Feed; Podcast 411 returns
• Fireside Chat closes; Fox acquires Meet Cute
• LN address vs keysend and easier listener payments
• HLS, listen-time data, and ad effectiveness
• New tools: Podcast Magic and Snipd for smarter notes

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Connect With Us:

• Email: weekly@podnews.net
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