If you’ve been asking yourself, “Is my business ready to start a podcast?” — you’re not alone. This is one of the most common questions I hear from business owners who are thinking about podcasting, and there is a lot of confusing (and honestly bad) advice out there around this topic.

In this episode, I’m breaking down what actually matters when deciding if you should start a podcast for your business. We’re talking about sustainability, capacity, and using a podcast as a marketing tool — not chasing downloads or waiting until everything feels “perfect.”

I share my own experience starting a podcast before I had an audience, before I had clear offers, and before I knew exactly what I was doing — and why there really is no perfect time to start. Instead, there’s a smarter way to approach podcasting so it supports your business and simplifies your marketing instead of adding more stress.

In this episode, I talk about:

1. How to know if your business is ready to start a podcast
2. Why enjoying podcasting matters more than audience size
3. The biggest myth about needing a large audience before launching a podcast
4. How podcasting works differently for business owners vs. sponsorship-based shows
5. Using a podcast as a long-form marketing strategy for your business
6. What systems and capacity you actually need before starting a podcast

If you’re a business owner who wants to start a podcast to market your offers, build trust with your audience, and streamline your content creation, this episode will help you decide if now is the right time — and how to approach podcasting in a way that actually works.

If you’re ready to use podcasting as part of your overall marketing system (instead of one more thing on your plate), this episode is for you.

Have questions or want to talk podcasting? Come hang out with me on Instagram @angiemspearman and send me a DM. I’ll see you in the next episode.

If you’ve ghosted your podcast and you’re thinking about coming back, this episode is for you. I’m talking through one of the most common questions I hear at the beginning of a new year: do you restart your podcast completely, or do you just pick up where you left off? I’m sharing what I’m personally doing with Podcast That Pays, why I chose that route, and how you can decide what makes the most sense for your business, your capacity, and your goals right now.

IN THIS EPISODE:

1. Why there’s no “right” answer when it comes to restarting vs. continuing a podcast
2. How your existing audience and RSS feed should factor into your decision
3. When it actually does make sense to start fresh with a brand new show
4. The importance of evaluating whether your old content and audience still align with your current business
5. How capacity, enjoyment, and sustainability should guide your podcast strategy
6. Why podcasting is a long-game platform—and why that matters if you’ve quit before
7. An update on my new daily podcast, Press Play, and how it fits into my overall content strategy

Too many people relaunch their podcast without stopping to ask why they fell off in the first place. In this episode, I want you to slow down and make a decision you can actually stick with—one that fits your season of life, your business model, and the way you enjoy creating content. Podcasting can be an incredibly powerful asset, but only if it’s built in a way that works for you long term.

If you’re in the process of launching or relaunching a podcast, make sure you’re following along and choosing a strategy you won’t abandon six months from now. You can also come find me on Instagram @AngieMSpearman and send me your questions—if I can’t answer them quickly in a DM, I’ll turn them into a full episode right here.

And stay tuned: I’m opening a brand new Skool community where you’ll be able to learn all of my podcast strategies for just $11/month and connect with me in a deeper way.

Thanks so much for being here, and I’ll talk to you soon.

Have you been podcasting and feeling like you’re not getting any traction? Maybe it feels like you're stuck, frustrated, or wondering why your show isn't growing the way you hoped. Trust me—you’re not alone. In this episode, I’m diving into why podcast growth often feels slow and overwhelming, and I’m giving you the game plan to turn things around.

• Why Podcasting Takes Time- Building a podcast is a long game. It’s normal to feel impatient or discouraged, but success isn’t instant—it takes time, consistency, and effort.
• The Importance of Honing Your Craft- You’re not going to be perfect right out of the gate. Podcasting is a skill, and like any skill, it takes intentional practice and learning to improve.
• Setting Clear Goals for Your Podcast- Are you podcasting to grow your business, build a community, or something else? Knowing your goals will shape your strategy and how you measure success.
• Getting Honest About Your Efforts- Are you doing everything you can to promote your show? From SEO optimization to leveraging collaborations and repurposing content, there’s always more you can try.
• Staying Consistent- One episode here and there isn’t going to cut it. Consistency is key to building trust and keeping your audience engaged.

Adjust Your Expectations: Accept that podcast growth takes time. Be patient and enjoy the process.

Plug Into a Learning Community: Whether it’s my podcasting community or another resource, prioritize learning how to improve your content, marketing, and strategy.

Implement What You Know: Start doing the things you already know to grow your show—consistently. This includes promoting your episodes, tracking your results, and trying new strategies.

Engage With Your Audience: Show up for your listeners. Be active in your community, and promote your show like you’re your biggest fan.

If this episode resonated with you, head over to my Instagram @AngieMJordan and tell me: What’s the one thing you’re going to do in the next five months to grow your podcast?

You’ve got this! Stay consistent, keep learning, and I’ll see you in the next episode.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production