Why does Team Whistle keep a "brand safe" content philosophy?

Joe Caporoso, President of Team Whistle, joins the show.

More big questions tackled this week:

• How did you lead your teams through two acquisitions in the last several years?
• What is the secret to Dude Perfect's ascension?
• Why is Team Whistle still bullish on Snapchat?
• How has the media landscape changed since Whistle's creation 10+ years ago?

How has Kevin Durant helped forge a new path for athletes in media?

Nate Loucks, VP and General Manager of Boardroom, joins the show.

More big questions tackled this week:

• How did the timing of KD's career impact his relationship with media?
• What will the relationship between athletes and media look like for the next generation of stars?
• Is CJ Stroud really as awesome behind the scenes as he seems to be on the football field?
• How is Boardroom thinking about content volume as they look to continue building their brand?

How did young people become so hooked on their phones?

Sarah Gallagher Trombley, author of the 'Thoughts From a Digital Mom' newlsetter, joins the show.

More big questions tackled this week:

• Should phones be banned in schools?
• What is the most important tip for parents trying to raise their kids around tech?
• How can social media platforms make their apps safer for kids?

Does thoughtful storytelling have a place in today’s fast paced content world?

Ben Liebmann, Executive Producer for Omnivore on Apple TV+, joins the show.

More big questions tackled this week:

• Where is the future of streaming television going?
• What was the strategy for how chef Rene Redzepi would be deployed in Omnivore?
• Why was Omnivore not serialized like many shows in today's content era?
• Why has technology still not replicated the power of the shared experience?

Mike Su is our guest this week. He is the co-founder of Cooler, a new platform for podcasts that is looking to evolve a 20+ year old format.

The big questions we tackle this week:

• What is it like to start your own content platform?
• How could podcasts evolve?
• Is there a way to avoid some of the pitfalls other digital content platforms are facing today?
• Should you build audience or recruit creators when building a platform?

Nadav Ossendryver is our guest this week. He is the founder of Latest Sightings, a wildlife content and community company. Latest Sightings has 5M subscribers on Youtube and generates billions of views on wildlife content each year across platforms.

The big questions we tackle this week:

• How have CAPs (Content Algorithm Platforms) changed wildlife content?
• Has the quality of UGC changed over time?
• What do you do when the audience is convinced a photo was made by AI when it wasn't?
• Why did Latest Sightings take off after they got sued?
• How does the LS team know if a clip will go viral or not?

Grady Rains is our guest this week. He is a co-founder of Cheat Code, an agency that specializes in viral content. He also spent time at the NFL and was also a Fortnite influencer.

The big questions we tackle this week:

• Is it possible to know what will go viral in advance?
• What are the ingredients to a powerful meme?
• How has grinding on content algorithm platforms (CAPs) impacted Grady's editorial style?
• How do you combat algo burnout?

Xana O'Neill is our guest this week. She is a co-founder of Forth, a new journalism-focused digital content platform, as well as the former head of news at Snapchat.

The big questions we tackle this week:

• Why do so many people rely on social media for news?
• How did Forth create criteria to choose which people can create content on that platform?
• Can AI be a good journalist?
• Why are publishers making deals with OpenAI?
• How would you cover the first presidential debate given the current news content landscape?