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Play It Back

Play It Back

De : Kevin Shively and Tim Bowman
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 Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.Copyright 2022 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • 109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?

      109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?
      Sep 2 2022

      Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through the VC firm Redpoint, and why they hired a TikTok content creator to make fun of their industry.
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      10 min
    • 108: Brand Storytelling Lessons from Spuds Mackenzie

      108: Brand Storytelling Lessons from Spuds Mackenzie
      Sep 2 2022

      Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
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      13 min
    • 107: Community or Audience? Hubspot gives a masterclass in both

      107: Community or Audience? Hubspot gives a masterclass in both
      Sep 2 2022

      Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Hubspot built a community, bought an audience, and took a play from Jon Favreau...yes, that Jon Favreau
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      15 min
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