AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling from authoritative articles, thought leadership, and consistent mentions from trusted sources. That's exactly what PR pros specialize in. This isn't the death of our industry. It's a rebirth.

What You'll Learn in This Video:

✅ Why AI Rewards Earned Media: How large language models cite high-authority placements and why your PR work is now the fuel powering AI search results.

✅ How to Test Your Clients' AI Visibility: Simple strategies to search ChatGPT and Perplexity, analyze citations, and identify exactly where to focus your pitching efforts. ✅ Building AI-Powered Case Studies: How to screenshot AI results, document your wins, and create visual proof that demonstrates real PR ROI to clients.

✅ Repositioning Your Services: The exact messaging shift that elevates you from service provider to strategic advisor in this new era of brand discovery.

This episode is about stepping into your power as a PR professional. If you're ready to stop playing small, guide your clients through this AI shift, and position yourself as the go-to authority they need right now, this video is for you.

📌 Links + Resources Mentioned in This Podcast:

→ Join The Agency Accelerator: https://learn.jenerationacademy.com/the-agency-accelerator

→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

→ PRAIZE Newsletter (Emma Grace Moon): https://praize.studio/

→ Subscribe to My Newsletter: https://jenerationacademy.com/

💬 Let's Connect:

Instagram: https://www.instagram.com/jenerationpr/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Website: https://jenerationacademy.com/

🔥 Don't Forget to Like, Comment & Subscribe!

Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her overflowing medicine cabinet. If you're an entrepreneur struggling to complete what you start, this mindset shift will change everything.

Starting new projects feels exciting, but those unfinished tasks create mental clutter that kills your focus and momentum. When you have too many open loops, nothing gets done well. It's time to finish what's on your plate before opening something new.

What You'll Learn:

✅ The Open Loop Problem: Why starting new projects before finishing old ones destroys your productivity

✅ Visual Clarity Method: How clearing physical and mental clutter frees up bandwidth for what matters

✅ The Back Burner System: A simple way to capture exciting ideas without derailing current priorities

✅ Completion Over Perfection: Why "done and iterating" beats "perfect but unfinished" every time

Whether you're building your PR agency or managing multiple client projects, this episode will help you reclaim your focus and finally check those boxes. Stop juggling and start finishing.

📌 Links + Resources Mentioned in This Video:

→ Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant
→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab
→ Subscribe to My Newsletter: https://jenerationacademy.com/

💬 Let's Connect:

Instagram: https://www.instagram.com/jenerationpr/
LinkedIn: https://www.linkedin.com/in/jenerationpr/
Website: https://jenerationacademy.com/

Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst they can say is no, and you never know unless you ask.

From landing clients on the Today Show and Ellen to securing an HGTV home makeover and becoming the face of an international Apple marketing campaign, every major breakthrough in my career came down to one simple action: I asked. I didn't overthink it. I didn't talk myself out of it. I just shot my shot.

And recently, I did it again and manifested my dream car (seriously). But this episode isn't really about the car. It's about the mindset shift that changes everything: believing in yourself enough to go after what you want, even when it feels impossible.

What You'll Learn in This Episode:

✅ The Power of Asking: Why the fear of "no" is the only thing standing between you and your biggest opportunities.

✅ Real-Life Proof: How I used this principle to land billion-dollar clients, secure dream partnerships, and create opportunities that seemed out of reach.

✅ Overcoming Overthinking: Why second-guessing yourself is costing you more than a "no" ever could.

✅ The Passion Factor: How genuine excitement and belief in what you're doing makes your ask irresistible.

✅ Your Next Level: Why the achievements you admire in others are 100% possible for you if you're willing to try.

This episode is a reminder that you don't need permission to go after what you want. You just need to believe it's possible and take the shot. If you're ready to stop playing small and start creating the business and life you actually want, this one's for you.

📌 Links + Resources Mentioned in This Episode:

→ Watch Jen's Apple Campaign Video: https://www.youtube.com/watch?v=bmk8AlSG-lA&pp=ygUVamVubmlmZXIgYmVyc29uIGFwcGxl

→ Get Your Agency Al Assistant: https://jenerationacademy.com/the-agency-assistant

→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

→ Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/

💬 Let's Connect:

Instagram: https://www.instagram.com/jenerationpr/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Website: https://jenerationacademy.com/