Épisodes

  • 386. Clients Come Second: How to Build a High-Performance PI Firm w/ Brian Beckcom

    386. Clients Come Second: How to Build a High-Performance PI Firm w/ Brian Beckcom
    Jan 22 2026
    What if putting clients first is actually holding your firm back? Brian Beckcom explains why high-performance PI firms scale by prioritizing staff, clarity, and focus before everything else. From focused marketing to disciplined boundaries around time, talent, and cases, this episode challenges a lot of comfortable assumptions—and replaces them with a system that actually works. You'll learn: How getting radically specific about your avatar client shapes marketing, messaging, and case selection Why Brian puts staff first—and how that decision leads to better client treatment Why unscheduled access creates chaos for firms and clients alike How clarity around life, audience, and priorities creates leverage without chasing volume If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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    30 min
  • 385. Double Your Signed Cases: How to Modernize Legal Marketing and Intake w/ Jordan Lundy

    385. Double Your Signed Cases: How to Modernize Legal Marketing and Intake w/ Jordan Lundy
    Jan 20 2026
    What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it. You'll learn: Why brand recognition matters less than it used to—and how non-branded search now drives decisions How listening to intake recordings exposed exactly where cases were being lost Why Jordan stopped calling it an intake team and started treating it like a sales team How responding faster to chats and web forms increased conversions without more leads Why firms relying on “what’s always worked” are at the biggest risk right now If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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    34 min
  • 384. The Real Reason PI Firms Lose Control as They Scale w/ Brett Schreiber

    384. The Real Reason PI Firms Lose Control as They Scale w/ Brett Schreiber
    Jan 15 2026
    Most PI firms don’t lose control because they stop caring or stop trying, they lose control because their systems can’t handle scale. As case volume, headcount, and exposure increase, weak infrastructure shows up fast. In this episode, Brett Schreiber explains how Singleton Schreiber scaled from 40 people to 475+ across seven states without sacrificing intake discipline, trial quality, or the client experience. You’ll learn: Why scaling exposes operational cracks faster than legal mistakes The real risk of adding headcount before systems are ready When C-suite leadership becomes necessary, and why fractional roles matter early How to support elite trial lawyers at scale without turning cases into inventory If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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    40 min
  • 383. Double Revenue 3 Years in a Row (It’s Fewer PI Cases Than You Think) w/ Trey Harrell

    383. Double Revenue 3 Years in a Row (It’s Fewer PI Cases Than You Think) w/ Trey Harrell
    Jan 13 2026
    What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held. You’ll learn: Why capturing a fraction of available PI cases can still produce seven figures How Trey thought about growth before spending heavily on marketing The role intake discipline played in early survival, and later scale How local relationships quietly fueled multi-office expansion If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org⁠ Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok
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    25 min
  • 382. Performance Marketing in 2026 (Webinar Replay)

    382. Performance Marketing in 2026 (Webinar Replay)
    Jan 12 2026
    Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it. Learn: How AI overviews and LLMs prioritize structured content, local data, and entity signals Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion When Performance Max works as a compounding channel — and when it starts cannibalizing real demand How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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    40 min
  • 381. Lessons From Marketing at Scale with James Helm – PIMCON Keynote

    381. Lessons From Marketing at Scale with James Helm – PIMCON Keynote
    Jan 8 2026
    At $500K in spend, marketing feels manageable. At $5M, it becomes a systems problem.. In this PIMCON 2025 keynote, James Helm explains how marketing actually behaves at scale, why brand and performance stop being separate conversations, and how elite firms think about compounding spend instead of feeding the machine. You’ll learn: Why scaling ad spend exposes problems most firms never see coming When brand investment starts outperforming lead-based marketing How to tell if your brand dollars are creating real demand What omnipresence actually means, and how to measure it If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: ⁠pimcon.org⁠ Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠
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    24 min
  • 380. Bonus: SEO and AI Search Non-Negotiables with Chris Dreyer – PIMCON

    380. Bonus: SEO and AI Search Non-Negotiables with Chris Dreyer – PIMCON
    Jan 5 2026
    Most firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which fundamentals will decide who gets discovered and who gets left behind. You’ll learn: Where AI tools actually pull their information from when ranking lawyers Why Google, Reddit, and Wikipedia now matter more than most firms realize Which legal directories are referenced most often—and which ones aren’t Why reviews, content, and links still determine discovery across every platform What firms need to do now as AI overviews and search behavior continue to shift If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: ⁠pimcon.org ⁠ Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok
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    31 min
  • 379. Built to Compete: Morris Bart on Endurance in PI

    379. Built to Compete: Morris Bart on Endurance in PI
    Jan 1 2026
    Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process. In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the real edge in personal injury. You’ll learn: How personal injury marketing became saturated, and what it takes to stay front-of-mind anyway What Morris believes most firms still misunderstand about branding vs. visibility Why the call center is “the critical juncture” between marketing and results How to think about the future of PI without chasing every new threat or trend If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠
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    45 min