Watch this episode and you too can become a LinkedInfluencer. (not actually)

On this episode of People of Substance by LemonSkies, Anthony Jones, one of the OGs in this space, and I unpack what personal brand really means. We talk about how to use LinkedIn strategically without becoming THAT person and how to build trust, not just visibility. It's all about real relationships not the algorithms.

Whether you’re a nonprofit leader, founder, consultant, or a young professional trying to grow your presence online while staying keeping it authentic, this episode will help you think how you show up, online and IRL. Enjoy!

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠

⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠ on LinkedIn.

Nick Ellinger and I covered a lot of ground in this one!

We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠

⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.

Revisiting one of our favorite conversations with Jessi Marsh, CEO at Will Allen Foundation. Jessi talks about her professional path, the strength forged through her cancer diagnosis, shares experiences a world away visiting a leprosy colony, and teaches us about Pittsburgh-lore. We talk resilience, empathy, and the moments that shaped her path.

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠LemonSkies and our work with mission-driven organizations

⁠⁠⁠Follow ⁠⁠⁠Olga Moshinsky Woltman⁠⁠ on LinkedIn.