Comparison is one of the fastest ways to lose momentum as a founder.

In this Post Bag episode, we unpack why it happens, why it’s misleading, and how to stay focused on your own path.

From the “swimming” analogy to the reality behind LinkedIn success, this is a practical conversation on cutting through noise and building with clarity.

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Connect with James on LinkedIn or at peer-effect.com

Jenna Ackerley, founder of Events Under Canvas, built a business delivering 400 weddings a year - without cutting corners.

In this episode, she breaks down how integrity and authenticity shaped her decisions, from early growth to navigating COVID, and eventually stepping back from the day-to-day.

We cover:

• Building trust as a growth engine
• Making harder (but better) decisions
• Founder identity beyond the business
• Why doing the “right thing” actually compounds

A grounded conversation on building something that works, on paper and in real life.

More from James:

Connect with James on LinkedIn or at peer-effect.com

“I’ve exited… what now?”

It sounds simple. It’s not.

In this Post Bag episode, James Johnson and Freddie Birley unpack what really happens after the deal is done - and why many founders feel something they didn’t expect.

This isn’t about tactics.
It’s about what comes after the thing you thought you wanted.

Inside:
👉 Why the post-exit phase can feel strangely unclear
👉 The trap founders fall into next
👉 A different way to approach what’s coming

There’s one idea in this episode that changes how you think about the entire journey.

Submit your questions: hello@peer-effect.com

More from James:

Connect with James on LinkedIn or at peer-effect.com