One of the questions I get asked every single year is...

"When should I start listing my Christmas products?"

Or Halloween products.

Or Thanksgiving products.

And the answer surprises almost everybody.

Because if you're waiting until October to list your Halloween products...

There's a pretty good chance you're already late.

Today, I'm going to give you my simple rule for seasonal products, explain why timing matters more than most Etsy sellers realize, and walk you through exactly when I'd have my Halloween, Thanksgiving, and Christmas listings live if I were starting today. Plus - I’ll give you a ton of fun holiday digital product ideas you should be getting started on before anyone else does.

xo,

Jacqueline

| MENTIONED IN EPISODE |

ProfitTree https://lifetime.profittree.io/?via=jackie29

| LEARN FROM ME |

Etsy Keyword Goldmine

https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

One of the biggest pieces of Etsy advice I completely disagree with is that you have to pick your niche before you even start your shop.

Apparently, somewhere out there, the Etsy Niche Police are waiting to arrest you if you sell a teacher printable, a wedding invitation, and a meal planner in the same shop.

I don't think that's true.

In fact, I think choosing a niche too early is one of the fastest ways to build your shop around your own assumptions instead of actual buyer demand.

Now, don't get me wrong. I absolutely believe that many successful Etsy sellers eventually become known for something.

I just don't think you have enough information to force that decision before you've even made your first few sales.

So today, we're talking about why I think the market should have a vote before you decide what your niche is... and why I'm asking you not to call the Etsy niche police just yet. 😄

xo,

Jacqueline

| MENTIONED IN EPISODE |

ProfitTree https://lifetime.profittree.io/?via=jackie29

| LEARN FROM ME |

Etsy Keyword Goldmine

https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

There are products on Etsy right now with incredible demand, low competition, and all the data in the world telling me they'd probably sell...

And I still wouldn't create them.

Not because they're bad ideas. Not because YOU shouldn't sell them. But because after more than 100,000 digital product sales, I've learned that "Will this make money?" isn't the only question I ask before creating something.

Today, I'm sharing the Etsy products I personally would never create—and more importantly, the reasons why. Because I think choosing what not to sell is just as important as choosing what to sell.

A good opportunity on Etsy doesn't automatically mean it's a good opportunity for me.

xo,

Jacqueline

| MENTIONS FROM EPISODE |

ProfitTree https://lifetime.profittree.io/?via=jackie29

| LEARN FROM ME |

Etsy Keyword Goldmine

https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler

What if I told you that every time you publish a listing on Etsy, you're basically getting a free lottery ticket?

Most beginners are grabbing a random ticket and hoping their numbers hit. They're guessing at the product, keywords, mockup, price... and then hitting publish and crossing their fingers.

But experienced Etsy sellers aren't playing with the same ticket.

They don't know every winning number—nobody does. But they know how to research demand, choose better products, use stronger keywords, and create listings people actually want to click.

It's like walking into the store with half of the winning numbers already filled in.

And THAT is what we're talking about today.

Because successful Etsy sellers aren't luckier. They're buying better lottery tickets.

So let's talk about how you can start filling in some of those numbers before you publish your next listing.

xo,

Jacqueline

| MENTIONED IN EPISODE |

ProfitTree

https://lifetime.profittree.io/?via=jackie29

| LEARN FROM ME |

Etsy Keyword Goldmine

https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

Everyone wants to know the secret to Etsy.

Is it SEO?

The algorithm?

Finding the perfect niche?

Making better designs?

After more than 100,000 digital product sales...

I honestly think Etsy comes down to just two things.

Today I'm sharing the two skills I'd learn first if I had to start my Etsy shop completely from scratch tomorrow.

xo,

Jacqueline

| MENTIONED IN EPISODE |

ProfitTree

https://lifetime.profittree.io/?via=jackie29

| LEARN FROM ME |

Etsy Keyword Goldmine

https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

Ever notice something disappear...

...and suddenly realize how much you relied on it?

That's exactly what happened to me this week.

I was getting ready to record a completely different podcast episode when I noticed something was missing from Etsy's search results.

At first I thought it was just me.

Turns out...

It wasn't.

Today we're talking about what Etsy changed, why it matters, and whether I actually think it's a good thing or not.

xo,

Jacqueline

| LEARN FROM ME |

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Six Figure Etsy Seller

www.jacqueline-butler.com/sixfigureetsyseller

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - 5 Steps to a Six Figure Etsy Shop https://jacqueline-butler.kit.com/sixfigureshop

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE - Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

Ever had that sinking feeling when you realize someone copied your Etsy listing?

Maybe they copied your product. Maybe they copied your photos. Maybe they copied your entire idea.

I've had all of those happen.

And while it's frustrating... it doesn't have to derail your business.

Today, I'm sharing what I do when someone copies me, when it's worth taking action, and why copycats might actually be a sign that you're doing something right.

xo,

Jacqueline

| LEARN FROM ME |

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS + FREEBIES |

FREE - Secrets to a Non-Sucky Etsy Shop https://jacqueline-butler.kit.com/nonsuckyetsyshop

FREE Etsy Digital Products Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

Ever feel like your Etsy shop is completely invisible?

You created the product. You wrote the listing. You hit publish. Maybe you even refreshed your dashboard a few times, expecting to see some views start rolling in.

And then... nothing.

No views. No clicks. No sales. Just crickets.

So naturally, your mind starts racing. You wonder if Etsy is too saturated. Maybe the algorithm changed. Maybe your niche is too competitive. Or maybe Etsy just forgot your shop exists altogether.

If you've ever had those thoughts, you're definitely not alone.

In today's episode, we're talking about the real reasons your Etsy shop may not be showing up in search... and more importantly, what you can do about it. Because most of the time, the problem isn't what people think it is.

xo,

Jacqueline

| LEARN FROM ME |

1-Hour Etsy Shop Mini-Course

www.jacqueline-butler.com/onehouretsyshop

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

5- Minute Mockup Method Mini-Course

http://jacqueline-butler.com/5minutemockups

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

TikTok: www.tiktok.com/@jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline