So… I did a thing. I decided to homeschool my son this year. And before you picture me color-coding lesson plans and building a chicken coop, hear me out - this decision came straight from my heart.

Every child thrives differently, and over the summer, we realized that our youngest really needed something more individualized… more one-on-one. As a former teacher, I saw the signs - he was starting to slip through the cracks. And when he asked to be homeschooled, I just couldn’t say no.

But as I started researching curriculums and joining homeschool communities, something really stood out - so many moms want to homeschool but feel like they can’t afford to. They want to be home, but they still need to help provide.

And that’s when it hit me - what I’ve built with digital products on Etsy is exactly what so many of these families are searching for. A way to teach their kids, be present, and still contribute financially - without sacrificing their sanity.

So in today’s episode, I’m opening up about our decision to homeschool, how I’ve built a business that gives me this freedom, and how you can do it too. Because yes - homeschooling and income can absolutely coexist… peacefully and purposefully.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

TikTok: www.tiktok.com/@jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

Everywhere you look online, there’s someone shouting at you about their way to make money. “Dropshipping is the answer!” “No, it’s Amazon FBA!” “Wait, you need a personal brand!” “Hold on, it’s all about POD!” “Start UGC and make the MOST money” Or… just kidding… now you’re supposed to be on TikTok every day.

Sound familiar?

It’s no wonder we’re overwhelmed, constantly second-guessing ourselves, and chasing the next shiny thing that promises overnight success.

But here’s the truth: most of those methods actually do work… for someone. The real problem? They might not work for you.

In this episode, I’m breaking down shiny object syndrome in business — why it’s keeping you stuck and spinning your wheels — and how to finally break free by choosing the lane that actually aligns with your values, lifestyle, and long-term vision.

Because you don’t need every method. You just need the right one for you.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

Facebook: https://www.facebook.com/jacquelinebutler.co

TikTok: www.tiktok.com/@jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

If you think the holidays are only for sellers buried in bubble wrap and USPS drop-offs… think again. Digital products quietly explode in Q4 — no shipping, no inventory, no burnout.

We’re talking giftable printables, cozy holiday wall art, last-minute party games, teacher gifts, and all those New Year planners people panic-buy the week after Christmas. Instant delivery = instant relief for overwhelmed shoppers.

By the end of this episode, you’ll see exactly why digital products are the sleeper hit of the holiday season — and how to set up your shop to make sales while everyone else is scrambling with boxes and shipping labels.

Alright… let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

If you’ve ever wondered what it’s really like inside Etsy Profits Pro - this episode is for you.

Today, I’m sitting down with one of my incredible students who became a Top 1% Etsy Seller and got featured on Etsy’s homepage.

She’s sharing her real numbers, her biggest lessons, and the exact mindset shifts that helped her create success on Etsy while still being present for her family.

If you’ve been on the fence about starting your own Etsy digital product shop or joining the program, you’re going to want to hear this one - because it’s proof that this business model works, even for busy moms like you.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

If I could boil my Etsy success down to just a handful of things... the core principles that made all the difference from the very beginning... it would be these five non-negotiables.

These are the things I leaned on as a brand-new seller, the habits and decisions that carried me from burnt-out gym teacher to Top 0.1% Etsy seller, and eventually allowed me to retire before 40.

And spoiler alert - they’re not complicated. In fact, they’re things you can start doing today.

So if you’ve ever wished someone would just hand you the blueprint and say, “Here’s what actually matters… focus on this, forget the rest,” then this episode is for you.

Because I’m walking you through the five non-negotiables that built my Etsy business - and how you can use them to build yours too.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

So you finally started your Etsy shop — you’ve got the products, the listings, maybe even a logo you’re proud of — but the sales? They’re just not coming in the way you hoped.

And listen, it’s not because you’re not talented or your products aren’t good enough. It’s usually because of a few super common mistakes that almost every new Etsy seller makes in the beginning — mistakes that can keep you stuck way longer than necessary.

The good news? Once you see them, you can fix them. And when you fix them, that’s when things start to click.

So in today’s episode, I’m breaking down the five mistakes I see new Etsy sellers make all the time — and what to do instead — so you can skip the frustration and get to the good part faster.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

What if I told you there are products you can create once… and they’ll keep selling every single month — no matter the season?

Because here’s the thing: seasonal products are fun, but they come with peaks and valleys. One month you’re riding the high of Halloween sales, and the next you’re wondering if your shop broke because crickets.

But evergreen products? They’re your steady paycheck. They’re the listings that quietly bring in sales in January, July, and yes — even during that random week in March when no one’s thinking about Christmas party games.

In today’s episode, I’m sharing the exact types of digital products that sell year-round, why they’re the foundation of consistent passive income, and how you can start creating them — even if you’ve only got a few minutes a day to work on your shop.

And here’s the best part: once they’re live, these products keep working for you… while you’re sleeping, at the beach, or bingeing Bravo.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

If you’ve been holding back from starting your Etsy shop because you still don’t know what your perfect niche is… this one’s for you.

I hear it all the time: ‘I just need to figure out my niche first. I don’t want to get it wrong. What if it’s too saturated? What if no one buys?’

And listen, I get it — I used to believe the same thing. I thought I needed the perfect, crystal-clear niche before I could even start. But here’s the truth… waiting for the perfect niche is exactly what’s keeping you stuck.

Clarity doesn’t come from thinking — it comes from doing. From testing products, from seeing what sells, from getting real data inside your shop.

So in today’s episode, we’re busting the ‘perfect niche’ myth wide open. I’ll show you why you don’t need to have it all figured out before you start, how messy action actually creates clarity, and what to focus on instead so you can finally move forward and start building that passive income shop you’ve been dreaming about.

Let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

Canva Crash Course

www.jacqueline-butler.com/canva

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

| MY FAVE RESEARCH TOOLS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline