This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.

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Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.

Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact.

Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoinggood.org https://www.linkedin.com/company/cdgsocials/ https://www.instagram.com/cdgsocials/ https://www.facebook.com/cdgsocials/ https://twitter.com/cdgsocials CIF: https://cannabisimpactfund.org https://www.linkedin.com/company/cannabis-impact-fund/ https://www.instagram.com/cannabisimpactfund/ https://www.facebook.com/cannaimpactfund/ https://twitter.com/CannaImpactFund