In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose.

• Why reinvention isn’t risky, it’s a branding strategy
• How Kelly landed a TEDx talk
• The biggest myth about personal branding
• How to show up confidently, even when you don’t feel ready
• Why your imperfect story is your most powerful PR asset

Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins

!!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025.

Follow @kellylundberg.official on Instagram

LinkedIn: @kellylundbergofficial

Website: www.kellylundbergofficial.com

Want More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HERE

Join the PR LIKE A BOSS! Insiders Collective a bold, diverse community of brilliant women influencing the future of brand campaigns.

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What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.

• Why Julie left big brand life to launch a purpose-led indie skincare business
• How PR helped Neve’s Bees land on the BBC News homepage
• What waterless skincare really means—and why it’s more than a trend
• The ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)
• Why most skincare routines are far too complicated (and what to do instead)
• Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!

Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil Association

Plus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).

We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!

To enter:

1. Follow (@pgaleota / @prlikeaboss) and @nevesbees on Instagram
2. Share today’s episode Reel and tag @pgaleota

Deadline: 10PM GMT, Monday 28th July 2025.

🌐 Neve’s Bees Website

📸 Follow @nevesbees on Instagram

🎓 Check out the PR LIKE A BOSS! eCourse HERE

💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.

Hosted on Acast. See acast.com/privacy for more information.

What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.

That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.

In this episode, Patz shares:

• Why she created the PR LIKE A BOSS! Insiders Collective
• What brands get wrong when they skip the feedback loop
• The importance of regional nuance in a global market
• How listeners can join the movement
• And the women who inspired it all

1. Jo Jones: Beauty PR legend & clarity queen
2. Reshmi Bennett: Cake boss with a no-BS brand brain
3. Really Ree: Beauty blogger turned founder of REESON
4. Ateh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.
5. Jane Cunningham: The original British Beauty Blogger
6. Victoria Woodhall: Wellness editor with global insight
7. Laura Dowling: Pharmacist & founder of FabÜ
8. Lan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-maker
9. Donna Francis: Journalist & advocate for positive aging and real representation
10. Ruth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.

🎧 This episode is a must-listen.

Hosted on Acast. See acast.com/privacy for more information.