POTENT Ep.2 Pt.2: Leading Cannabis Event Consultant Shares Game Changing Approaches
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POTENT Ep.2 Pt.2: Leading Cannabis Event Consultant Shares Game Changing Approaches
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In this follow-up to Part 1, Bryan Bergman, Wendy Heimann-Nunes, and Nick Rosenberg continue their conversation with cannabis consultant and advocate Jackie Subeck of Hey Jackpot! The team explores practical, hypothetical scenarios that producers of immersive and out-of-home entertainment might face when incorporating cannabis into their events — from VIP ticket structures and licensing workarounds to building strategic partnerships and brand-aligned experiences.
Jackie offers insight into how cannabis consumption events can create value without triggering compliance nightmares, why fear is often rooted in misinformation, and how California’s heavy regulations may actually make cannabis events some of the safest, most controlled environments in entertainment.
If you’re in hospitality, entertainment, or brand strategy — and you're curious about the intersection of law, cannabis, and immersive experiences — this episode is packed with practical advice and future-forward thinking.
👉 Bonus: The team tackles common fears brands face and how overregulation might be the unexpected key to consumer trust.
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