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On Strategy Showcase

On Strategy Showcase

De : Fergus O’Carroll
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 Where marketers tell the stories behind the strategies that led to amazing campaigns.© 2026 On Strategy Showcase Direction Economie Management Management et direction Marketing et ventes
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    Épisodes
    • The new book that makes the business case for creative effectiveness

      The new book that makes the business case for creative effectiveness
      Feb 22 2026

      The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall. Learn how to download the book for free.
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      41 min
    • Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

      Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
      Feb 16 2026

      Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.
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      41 min
    • Live from Arnold in Boston: Brains, Grit and Brand Building

      Live from Arnold in Boston: Brains, Grit and Brand Building
      Feb 10 2026

      Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with national work (think Progressive Insurance) that makes most of us jealous. Boston also houses many in-house agencies at companies including The LEGO Group. Shark Ninja, Staples, Liberty Mutual, New Balance, Puma, etc. We talk about all this and more with many of the people at its center. Thanks to Tracksuit, Ipsos and the Effies for supporting our live tour.
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      1 h et 5 min
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