Hello everyone,

Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nominated for Best SEO in Europe and is a speaker and mentor in the Web3 and AI marketing ecosystem.

a TL;DR :

* Getting your brand to show up in ChatGPT and AI search results

* What actually matters for LLM visibility (hint: it's not traditional SEO)

* Which marketing tasks you should automate vs. keep human

* Real talk on building AI agents that actually work

* Why SEO still matters for Web3 (even if you're crushing it on X)

* How bear vs. bull markets change your SEO playbook

* and more.

Get in touch:

Victoria Olsina

Website: https://victoriaolsina.com/

Linktree: https://linktr.ee/victoriaolsina

LinkedIn: https://www.linkedin.com/in/victoriaolsina/

X: https://x.com/victoria_olsina

YouTube: https://www.youtube.com/@victoria.olsina

LLM visibility book -

https://victoriaolsina.com/llm-visibility-for-web3-book/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

The Web3 Marketing Hackathon - https://x.com/web3mktghack

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.

Lindsay Casale is the Chief Marketing Officer at Pi Squared.

Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.

Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.

She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.

She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.

a TL;DR :

* What Fintech teaches you about Marketing in Web3

* What Web2 Marketers Must Unlearn to Thrive in Web3

* How to Market Technical Products in Web3

* Why Web2 Marketers will be in high demand moving forward

* How to run the show as a solo marketer

* and more.

Get in touch:Pi Squared - https://pi2.network/

Lindsay - https://x.com/LindsayCasale

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s

Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

• Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

• Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

• Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

• User Growth & Community – How Silk reached 150K users

• Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.

Get in touch:

Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠