"We're not go-getters. We're waiting to be given."
As Ugandans, we have EVERYTHING we need to achieve middle-income status.
The resources.
The talent.
The opportunities.
The budget allocations are there.
But we're sitting back, waiting for someone else to do the work.
Someone gets PDM money and buys one piglet. Then waits. Farmers grow pineapples. Then wait for the motor car buyers to come. We have stunning tourism sites. But we're not telling our story.
Meanwhile, our neighbours are dressing impeccably, oozing confidence, and taking opportunities we should be getting.
The question is always "What will the government do?" The question is: "What are YOU doing?"
Because here's what it is, We ARE the government.
🎧 In this conversation, we break down the mindset shifts we need, the opportunities in Uganda's budget, and why treating Uganda as a BRAND (not just a country) changes everything.
What's ONE thing you're doing in your own capacity—in your business, your community, your village—to move Uganda forward? Let's challenge each other.
00:36 Meet Miss Winnfred Keere
01:02 The Impact of Being a Chartered Marketer
02:31 Dealing with Grief in the Workplace
07:17 Winnie's Journey into Marketing
10:29 The Importance of Continuous Learning
14:28 Leadership and Empathy
16:20 Building Lasting Relationships
21:19 Advice for Aspiring Marketers
21:52 Exploring Marketing Careers
23:09 The Digital Landscape and TikTok
24:44 Traditional vs. Digital Marketing
26:47 Branding Uganda for Tourism
31:04 Achieving a Middle-Class Economy
39:51 Personal Growth and Mentorship
Follow up on LinkedIn with her anywhere in her names
Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996.
PODCAST DISCLAIMER.
The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.
As of 18.06.25