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Numbers Scare Me

Numbers Scare Me

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Most people don’t say “I don’t understand my numbers.” They say:

  • “I’m just not a numbers person.”
  • “My accountant handles that.”
  • “I’ll deal with it when we’re bigger.”

Numbers Scare Me isn’t about teaching accounting. It’s about naming the avoidance and what it’s quietly taking from you.

I’ve worked with Founders making good money but constantly stressed, operators running businesses they didn’t actually understand, and professionals who felt “successful” but powerless. The common thread wasn’t lack of intelligence. It was emotional distance from numbers. Numbers became something that judged them instead of something that served them.

The book is an invitation to replace fear with fluency.

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