No Plan. No Safety Net. She Built It Anyway.
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No Plan. No Safety Net. She Built It Anyway.
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You don’t need a perfect plan to start a business.
In this episode of Girl, Why Not You?, Jennie Blackwood sits down with Nikki Lindgren, founder of a marketing agency, to talk about building a business without a clear roadmap — and why waiting for the “right time” keeps so many people stuck.
Nikki’s journey took her from small-town Minnesota to corporate roles at brands like Pottery Barn and World Market, before pivoting into SEO and digital marketing and eventually launching her own agency.
Starting just before the pandemic, she faced early challenges like team turnover and inconsistent revenue — but kept going.
Today, she leads a growing team and has built her business by doing what most people won’t:
starting before everything is figured out.
In this episode, we cover:
• Starting a business without a plan
• Taking risks and pivoting your career
• The MVP (Minimum Viable Product) mindset
• Growing from freelancer to agency owner
• Why coaching and mentorship matter
If you’ve been waiting to feel “ready,” this is your sign to start anyway.