Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you’ve been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hit record.

In this episode, I walk you through the five things I do on repeat when I want my episodes to get discovered by ideal clients. And here’s the part most people miss: marketing your podcast starts long before you publish. It starts with choosing a target keyword before you record a single word. It continues with writing long-form show notes that are structured for search. And it requires understanding that podcast marketing is about discoverability, not just distribution.

For years, I made the same mistakes most podcasters make. I focused on creating great content and assumed that was enough. I promoted on social media. I relied on bursts of attention. And I couldn’t understand why my show wasn’t being surfaced to new listeners consistently. The issue wasn’t the content. It was the lack of SEO and algorithm awareness.

If you want to grow your online business and make money online using your show, you need more than good episodes. You need structure. That includes intentionally using multiple supporting keywords inside your show notes, making them at least 2,000 characters long so search engines understand what your content is about, and adding strategic tags inside your host settings every single time you publish.

We also talk about something most creators ignore: consistency signals. Publishing at the exact same time every single week tells the algorithm your show is reliable. Algorithms reward reliability. And when you combine that with strong keyword positioning, your online visibility compounds over time.

This episode is especially important if you want to start a podcast for business or you’re serious about monetizing your podcast. Because marketing online through a podcast is one of the few strategies where the algorithm is actually friendly — if you understand how it works.

You do not have to depend on social media to grow your show. In fact, if you master podcast marketing through SEO, search intent, and positioning, your show can become discoverable long after the episode is published.

Inside my free bootcamp, I go much deeper into this exact strategy — how to design a podcast that supports monetizing your podcast, drives conversions, and builds real online visibility without constant promotion.

If you’ve been thinking marketing your podcast means more posting, this episode will show you why it’s actually about smarter positioning.

Press play, take notes, and let’s make your podcast easier to find — and easier to monetize.

Take what you need, and go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

Passive income sounds simple when you listen to most podcast advice. Start a show. Nurture your audience. Be consistent. Monetize later. But if your goal is real passive income inside your online business, that advice will leave you exhausted instead of paid.

In this episode, I’m breaking down why most podcast strategies are built by podcasters for podcasters — not for business owners who want to grow your online business and create predictable revenue. The content-first model sounds smart on the surface, but without a sales structure behind it, your podcast becomes another creative outlet instead of a revenue asset.

You’ve probably been told to focus on downloads. To nurture endlessly. To chase sponsorships. To monetize a podcast only after you “grow big enough.” You’ve likely been encouraged to edit everything yourself or outsource prematurely before you even know if your show is converting. And most importantly, you were never taught how evergreen sales actually fit into the architecture of your show.

That’s the real problem.

Passive income doesn’t come from content alone. It comes from structure.

If your podcast isn’t intentionally positioned to sell your offer — if there’s no clear funnel, no buyer journey, no data tracking, no SEO strategy driving online visibility — then you’re not building a profitable podcast. You’re building content.

In this episode, I explain:
• Why creator-based podcast advice doesn’t translate to business-based results
• The hidden reason most shows never generate passive income
• Why sponsorships are rarely the smartest first move
• How relying on social media to promote your show keeps you stuck
• The structural difference between a hobby podcast and a profitable podcast

And most importantly, I introduce the four-part system that actually supports passive income inside your business. Because when you start a podcast for business with the right positioning, the right SEO, the right brand strategy, and a content funnel rooted in buyer psychology, your show stops being noise and starts becoming leverage.

Evergreen sales are not an afterthought. They are built into the design of the show. When done correctly, your podcast becomes a bingeable audio persuasion system that warms people up, builds authority, and moves them toward a buying decision without constant launching or burnout.

This is the difference between recording episodes and building an asset.

If you’ve been trying to monetize a podcast and wondering why it hasn’t created passive income yet, this conversation will help you see what’s missing — and what to build instead.

If your goal is to grow your online business with steadier, more predictable revenue, you need more than good content. You need strategy.

Press play, and let’s talk about what actually works.

Take what you need — and go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

Evergreen sales might be the thing that finally gives your business room to breathe. If launching is burning you out, exhausting your audience, and making your revenue feel like a rollercoaster, this episode is your reset. We’re talking about why evergreen sales are not just a “nice to have,” but a smarter, more stable way to grow your online business without living in constant launch mode.

For years, the online space glorified big launches. Open cart. Close cart. Repeat. But what no one talks about is the nervous system cost of that model — the pressure, the unpredictability, the feast-or-famine cycles. And if you’re trying to build something sustainable, especially in this season of life, that kind of constant intensity isn’t freedom.

In this episode, I break down what’s really happening when launching feels harder than it used to. It’s not that you’re bad at marketing. It’s not that your offer is wrong. It’s that launch-heavy models were never designed for long-term stability. If your goal is predictable revenue, then your sales system needs to reflect that.

We’re talking about the shift from event-based selling to evergreen sales — and why that shift changes everything. Not just financially, but strategically. Because when your marketing supports evergreen sales, your content becomes an asset instead of a performance. Your messaging becomes clearer. Your revenue becomes steadier. And your business stops depending on constant adrenaline.

If you want to host a profitable podcast (or want to start a podcast for business), this conversation will land even deeper. A podcast is one of the strongest vehicles for evergreen sales because it builds trust at scale and creates demand consistently — without you having to relaunch the same offer every few months. It allows you to create passive income in a way that feels aligned and strategic instead of chaotic.

This episode will help you understand:

• Why launch burnout is a structural problem, not a personal one
• How evergreen sales create predictable revenue over time
• The difference between hype-based selling and authority-based selling
• Why a profitable podcast can become the engine behind evergreen sales
• How to grow your online business without constantly being in “campaign mode”

If you’ve been feeling tired of pushing, tired of relaunching, tired of wondering where the next spike of income will come from — this

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...

Podcast monetization is not about adding ads and hoping for the best. If you’ve been wondering how podcast monetization actually works for small business owners — and why some shows turn into steady revenue engines while others stay expensive hobbies — this episode is going to shift how you think about your entire strategy.

Most women approach monetizing a podcast backwards. They start recording episodes, build an audience, and only later ask how they can monetize your podcast in a way that feels aligned and sustainable. But podcast monetization works best when the revenue path is built into the architecture of the show from the very beginning.

In this episode, I walk you through the three podcast profit paths that make podcast monetization simple and strategic. Whether you want to build a profitable podcast that drives low-ticket sales, sell a scalable core offer, or position a high-touch premium service, your show design has to match your offer strategy. Without that alignment, even strong online visibility won’t convert into income.

We talk about the difference between building attention and building revenue, why monetizing a podcast requires more than just downloads, and how to structure your content so it naturally leads listeners toward a buying decision. Because the goal isn’t just to attract more clients — it’s to attract the right clients who are already primed for what you sell.

If your vision includes creating passive income, strengthening your authority, and building a profitable podcast that becomes the backbone of your business, this episode will help you think more intentionally about how to monetize your podcast without chasing trends or relying on social media algorithms.

Podcast monetization becomes powerful when it is strategic, not reactive. It is not about adding more content. It is about creating a show that supports your offers, reinforces your expertise, and moves listeners through a clear path toward working with you.

If you are serious about building a profitable podcast and want to understand the structure behind podcast monetization that actually converts, press play. This conversation will help you stop guessing and start designing your show like the business asset it is meant to be.

Take what you need, and then go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...

You can have a growing podcast, consistent downloads, and listeners who genuinely enjoy your episodes — and still feel frustrated that none of it is turning into clients. If you’ve ever wondered why people listen faithfully but never buy, this episode will make things click.

In today’s conversation, I’m unpacking the real reason podcast listeners don’t become clients — and it’s probably not what you think. Most people assume the issue is content quality, confidence, or not “selling hard enough.” In reality, the problem usually lives much deeper in how the podcast is positioned inside the business.

A profitable podcast isn’t built by accident. Online visibility alone doesn’t create revenue, and growing a loyal audience doesn’t automatically lead to sales. If your podcast exists as content instead of a strategic business asset, it can build trust without ever creating momentum. That’s where so many small business owners get stuck.

This episode explores the hidden gap between having listeners and converting them into clients — and why traditional podcast marketing advice often misses the mark. We talk about why focusing only on downloads can quietly stall your growth, and how monetizing a podcast requires a very different way of thinking about your show from the beginning.

If you’ve ever felt confused about how podcast monetization actually works — beyond ads or sponsorships — this conversation will challenge a few assumptions. We’ll also touch on how podcasts can support passive income and client growth when they’re connected to a clear business strategy, not just great conversations.

If you’re trying to market online, attract more clients, and turn your podcast into something that actually supports your business instead of draining your energy, this episode is for you.

Hit play and let’s talk about what’s really keeping your podcast listeners from becoming clients — and what changes when you fix it.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...

If you have a podcast — or you’re thinking about starting one — chances are you’ve already wondered how AI fits into the picture. Can it save time? Can it help you grow faster? And more importantly… can it actually help you build a profitable podcast without watering down your voice or your authority?

In this episode of Run Your Damn Business, I’m breaking down when AI helps your podcast grow — and when it quietly works against you. Because while AI can absolutely support podcast monetization and online visibility, using it the wrong way can weaken the very thing that makes podcasts convert: trust, connection, and authority.

I use AI every single week in my business. I’m not anti-AI. But I am deeply strategic about where it belongs in a podcasting ecosystem — especially if your goal is monetizing a podcast, attracting aligned clients, and building sustainable passive income instead of another content hamster wheel.

Inside this episode, we talk about why AI is incredibly effective for behind-the-scenes podcast strategy — and why relying on it for your actual content can hurt your ability to market online in a way that feels human and believable.

You’ll hear how AI can help you:

• Understand your market faster
• Clarify positioning and messaging
• Strengthen SEO so your podcast compounds over time
• Increase online visibility without posting more
• Support podcast monetization without replacing your voice

But we’ll also talk honestly about the one area where AI causes podcasters to lose momentum, confidence, and connection — often without realizing it.

Podcasting is not just a content channel. It’s relationship marketing. And when your goal is to attract more clients, build trust at scale, and create a business asset that works even when you’re offline, how you use AI matters just as much as whether you use it.

This conversation is especially important if you’re trying to:

• Build a profitable podcast instead of an expensive hobby
• Monetize your podcast in a way that feels aligned
• Use your podcast as a long-term business asset
• Market online without burning out on social media

I also share how I’m teaching this exact framework — including SEO patterning, keyword positioning, and strategic AI use — inside my free live training happening February 24–26, where I walk you through how to turn your podcast into a simple, repeatable sales system.

If you’ve been feeling torn between “keeping up” and doing things the right way… this episode will help you see where AI belongs — and where it absolutely doesn’t.

Hit play, take what you need, and then go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

Podcast monetization isn’t impossible. Most people just started a podcast without a clear plan for how it would support their business.

If you’ve been publishing episodes consistently, showing up every week, and still wondering why your podcast isn’t leading to more sales, this episode is for you.

In this episode of Run Your Damn Business, we’re talking about the quiet podcast monetization pitfalls that keep smart, capable business owners stuck in effort without payoff. These aren’t beginner mistakes. They’re the kinds of decisions that feel harmless at first but slowly undermine your ability to build a profitable podcast, grow your online visibility, and attract more clients over time.

Most people think podcast monetization starts with sponsors or ads. In reality, monetizing a podcast starts much earlier — with how the show is positioned, who it’s designed for, and how clearly it connects back to your business.

This episode will help you zoom out and look at your podcast like a strategist, not a content creator.

We talk about:

• Why many podcasts feel busy but don’t actually move the needle in a business
• The difference between creating content and building a monetizable business asset
• How small positioning choices quietly affect your ability to market online
• Why some podcasts convert listeners into clients with ease — and others don’t
• What needs to be in place before podcast monetization can work consistently

If you’re serious about monetizing a podcast, this episode will help you spot what might be missing — without overwhelming you or sending you back to the drawing board.

This conversation is especially important if:

• You want your podcast to support your existing offers
• You’re using your show to increase online visibility but not seeing results
• You’re trying to attract more clients without relying on social media
• You want a clearer path to building a profitable podcast instead of an expensive hobby

Podcast monetization doesn’t require more episodes, more hustle, or more noise. It requires clarity, alignment, and a strategy that treats your podcast like a real part of your business — not just something you publish and hope works out.

If you’ve ever wondered whether your podcast could be doing more for your business — or why it isn’t yet — this episode will help you ask better questions and mak

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...

Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue.

In this episode of Run Your Damn Business, we’re talking about how to identify a profitable podcast niche using a simple, practical framework you can work through in about 15 minutes. This isn’t about chasing trends or starting a podcast that looks good on paper. It’s about building a profitable podcast that functions as a real business asset, supports your offers, and creates sustainable online visibility without burning you out.

If you’re serious about monetizing a podcast — or monetizing your podcast more intentionally — this episode will help you stop guessing and start making strategic decisions.

I walk you through a four-lane framework that every profitable podcast niche must pass through. Miss one lane, and your show may attract listeners but fail to convert. Nail all four, and your podcast becomes a powerful tool for small business marketing, attracting the right audience, and helping you get more clients without relying on social media algorithms.

In this episode, we cover:

• Why most podcasts never lead to sales (and how to avoid that mistake)
• Why a profitable podcast niche must connect directly to what you sell
• How to identify a real, felt problem your audience already knows they have
• The difference between attention and profit — and why buying behavior matters
• How audience size impacts conversion rates when monetizing a podcast
• Why depth of expertise matters more than passion when building a profitable podcast
• How long-form content supports online visibility and trust better than constant short-form content

You’ll learn how to evaluate your niche through four essential lenses:

1. What you sell — because if your podcast doesn’t point toward an offer, it’s content, not a business asset
2. A real, felt problem — one your audience is already trying to solve
3. Profit potential — proof that people already pay for help in this area
4. Depth and staying power — the expertise you can lead with for years

This episode is especially helpful if you want to use podcasting for business growth, increase online visibil

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...