In this episode, we sit down with Veronica Jones, owner of Nina’s Home Bakery in San Bruno, CA — a cottage food business rooted in love, faith, and the dream of building something lasting for her daughter, Nina.

Veronica shares how a single banana bread recipe sparked a years-long passion, from experimenting in her home kitchen (“food is a science experiment!”) to creating gluten-free and vegan versions that customers now rave about. Her story unfolds through pivotal moments: selling out of samples at a Yelp Bash, being featured across multiple newspapers, finding community through Renaissance and Crave the Experience, and navigating two unexpected job losses that ultimately pushed her into full-time entrepreneurship.

We talk about the realities of building a CFO while parenting a young child, the power of networking, how pop-ups transformed her growth, and the heart behind naming her bakery after her daughter. Veronica’s journey is equal parts vulnerable, resilient, and deeply inspiring for anyone considering starting — or scaling — their own cottage food operation.

Listen in to hear:

• How a frozen-banana hack created her signature banana bread

• Why gluten-free and vegan became core parts of her menu

• The Yelp event that changed everything

• How pop-ups, networking, and community accelerated her growth

• The spiritual and personal motivation driving her business

• Her vision for Nina’s Home Bakery’s future

Follow Veronica on Instagram: @ninas_homebakery
Order pickups and support local makers at SPOAKL.com