Niche Perspectives and How to Define Yours
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Our Monday gift to you—another peek into The Mango House’s inner workings, fresh from the tree (okay, the mic.)
We’ve hit some big goals in the past week and The Mango House’s doors are wide open for the future. One way that we keep those doors wide is actually by focusing a little more narrowly on who we want to work with, what kind of work we want to do, and how we want to approach our work. At the very core of this focus is the concept of *the niche.*
In today’s episode, we explore & combine multiple definitions of the term “niche,” describe The Mango House’s niche, and introduce some ideas to help you define your own. Whether you’re marketing business-to-business or business-to-consumer, you’ll gain insight from Rachel & Amy’s open-minded take on discovering & catering to your niche.
We want to welcome YOU into our discussion! Follow/DM us on IG & Facebook to fill us in on possible podcast topics that thrill you, scare you, or catch your interest. Here at The Mango House, the sky’s the limit.
Hosts: Rachel Bogardus & Amy Stofenberg
Web Developer & Podcast Editor: Natalia Falcão
Copywriter: Frances Revel
Photographer: Meredith Johnson
Illustrator: Makenzie Morrow
Podcast Music: Sara Rogers
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